Headlines

Ticked Off at Warby Parker, Eyewear Shop Owner Makes Changes to Compete

Published

8 years ago

May 22, 2016

Now sales are up 300 percent over last year.

After a Warby Parker mobile showroom stationed itself outside of the InnerVision eyewear shop in Philadelphia two Saturdays in a row, owner Cliff Balter got all the motivation he needed to revamp his business in the face of surging online competition, the Minneapolis Star Tribune writes. “I was a little [ticked],” he told the news outlet. “But I thought it was a great idea. It made us go back to work harder.” The article says he then launched his Philly EyeWorks brand alongside the InnerVision shop, creating frame styles that he says are distinguished from Warby Parker’s “contemporary, news-anchor glasses.” He adds that sales for the company, which has eight-full-time employees, are up more than 300 percent from a year ago.

The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width³ according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion⁴ and seamless transitions from near to far.

For more information, visit here.