Nov 2-8
INVENTORY Fill holes in inventory with a focus on fast sellers. Begin weekly reviews of core products and set a replenishment plan.
Nov 9-15
OPERATIONS Fine-tune your schedules. HSA and FSA spending bring in a lot of revenue at this time of year and you want your doctors in for those extra hours or at least squeezing in extra exams.
CYBER SECURITY This is the time of year the clocks fall back but prudent business owners should also use it as a reminder to back up all critical data. In today’s digital landscape, data loss can cripple a small business, making regular backups an essential operational task.
ONLINE In the Internet Age, holiday-season shopping begins this week as consumers start visiting the websites of favorite retailers. Update your website with seasonal elements, feature gift ideas including one special every few days, and highlight your wish-list function.
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Nov 16-22
IN-STORE Start feeding holiday songs into the store lineup. At first, aim for every fourth or fifth song, and then over the next five weeks slowly increase the rotation.
MARKETING Beyond “use it or lose it” what are your flex-dollar themes and promotional targets this year? Whether you want customers to stock up on contact lenses, get new prescription eyewear, save on the vision-correction procedure of their choice, or all of the above, now is the time to get your message out.
Nov 23-29
MANAGEMENT Start a store tradition to let people know the holiday season is here. It could be a special bowtie that you bring out once a year or a special team dinner.
DISPLAY Ensure your hot sellers are up front and center. At this time of year, shoppers are looking more for “sure things” than an experience.
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