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Time to Toga and More July Events

Can you celebrate the 40th anniversary of the release of “Animal House”?

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JULY

4 Red, white and boom! In too many cases that explosive exclamation ends in an eye injury. Americans spend hundreds of millions of dollars annually on consumer fireworks, which cause more than 9,000 injuries a year. With the FOURTH OF JULY just weeks away, the American Academy of Ophthalmology needs your help in reminding clients that fireworks are incendiary devices that can cause devastating eye injuries. Include a caution in your regular email bulletin.

12 DIFFERENT COLORED EYES DAY. Heterochromia is relatively rare, typically hereditary and usually benign. But it can signal something serious. Kate Bosworth is probably the most notable celeb, but Mila Kunis’ story of chronic iritis best shows the value of comprehensive eye exams.

24 It took 63 years for Father’s Day to become a presidential declaration. Who is to say COUSIN’S DAY won’t make the big time as well? Start promoting.

27 “Fat, drunk and stupid is no way to go through life …” But it can be hysterically funny to watch. On the 40th ANNIVERSARY of the release of ANIMAL HOUSE, hold a particularly juvenile store event to mark this cultural milestone. “Toga! To-g a! TO-G A!

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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The 2019 Kids by Safilo collection is enriched with new, playful color stories featuring fun and original graphics and translucent fronts which are combined with solid temples and enlivened by bright, colorful patterns. The collection is designed with a medical-scientific approach to better meet the needs of children up to eight years of age. The collection was developed in collaboration with SIOP (Italian Society of Pediatric Ophthalmology) and is in compliance with the design guidelines of WSPOS (World Society of Pediatric Ophthalmology and Strabismus).

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The Internet is Middle Aged and More October Events

And beware those household chemicals; the entire month dedicated to eye safety at home.

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1-31 From flying leaf blower debris to splashed household cleaners, the average American home is a leading contributor to the 2.5 million eye injuries that occur each year. During Home Eye Safety Awareness Month, do your bit to educate patients on the potential perils and preventative actions they should be taking … starting with protective eyewear. Also, check your homepage has emergency contact information clearly displayed.

01 You know the arguments well by now: “Don’t do co-op advertising because you’re spending good ad dollars building up somebody else’s brand,” countered by, “It’s a brand age — the big names bring in the dollars and foot traffic and you should jump on those coattails.” At the start of Co-Op Awareness Month, when the holiday-season offers begin pouring in, weigh the pros and cons.

09 A little-appreciated fact: Teddy Bears look great in glasses. On National Bring Your Teddy Bear to Work Day, feature a few bespectacled teddies in your cases.

29 Think the Internet is a fairly recent invention? It turns 50 today. Yes, it’s middle aged and bloated, but it still gets better every year. If your online presence is little more than an electronic brochure, sit down today and map out a more aggressive online strategy. The future is not waiting for you.

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Build a Better Boss and More August and September Events

See what’s coming up so you can start making plans.

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August

1 In early 2009, Google launched an internal workplace program code-named Project Oxygen. Its goal: To build a better boss by using data as opposed to traditional “gut instinct.” What Project Oxygen found was that employees prize even-keeled bosses who make time for one-on-one meetings; help people puzzle through problems by asking questions, not dictating answers; and take an interest in their overall lives. During ONE-ON-ONE MONTH, invest some genuine time in each staff member. It may prove to be the best way to prime them for the key holiday periods ahead.

4 The FIRST ELECTRIC LIGHTBULB sparked to life 140 years ago today. Mark the occasion with a brainstorming session with staff for fourth-quarter promotions.

20-24 What is it about contact lenses that turns so many people into the equivalent of your slobbish college roommate with terrible hygiene? Make a note in your social media calendars for CONTACT LENS HEALTH WEEK and bring the admonishments. The CDC has some good resources to help with your heckling: invisionmag.com/071901

September

16-20 John Donne probably wasn’t thinking of paraoptometrics when he wrote “no man is an island” but the sentiment holds true, as any fair-minded OD or office manager would attest — little would get done without their hard work and dedication. Throughout PARAOPTOMETRIC RECOGNITION WEEK, get creative in recognizing their toil.

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An Excuse to Celebrate ‘Nothing’ and More July Events

A couple of ‘Dirty Thirty’ birthdays worth noting.

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3 The extreme heat across the country last year had people rushing to the sanctuary of air-conditioned malls. On AIR CONDITIONING APPRECIATION DAY, let the sweaty, heaving crowds know they’re always welcome in your store with some good old-fashioned lemonade and an invitation to relax and browse. Your summer policy: “No heat. No pressure.”

5 If your customers are “thirty-something singles with vague identities, no roots, and conscious indifference to morals,” then they’d probably respond to a SEINFELD Night to mark the 30th Anniversary of its premiere. Plan an event about nothing … a few beers, peruse the frame boards and wonder if Kramer was an insurance frame board or independent brand kind of guy.

23 Someone else turns 30 this month – probably the most famous spectacle-wearing child in the world. Yes, Harry Potter! DANIEL RADCLIFFE is entering his third decade. Celebrate the movie franchise that made glasses cool for kids. Eisenbrei Plaza Optical in Canton, OH, does a fun themed video and giveaways of Harry Potter items every year.

24 One of the few areas where Walmart is beating Amazon is with “buy online, pickup instore,” which is growing rapidly, especially in suburban areas. On NATIONAL DRIVE-THRU DAY, give thought to curbside pickup as an extension to your dispensary.

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