JULY
4 Red, white and boom! In too many cases that explosive exclamation ends in an eye injury. Americans spend hundreds of millions of dollars annually on consumer fireworks, which cause more than 9,000 injuries a year. With the FOURTH OF JULY just weeks away, the American Academy of Ophthalmology needs your help in reminding clients that fireworks are incendiary devices that can cause devastating eye injuries. Include a caution in your regular email bulletin.
12 DIFFERENT COLORED EYES DAY. Heterochromia is relatively rare, typically hereditary and usually benign. But it can signal something serious. Kate Bosworth is probably the most notable celeb, but Mila Kunis’ story of chronic iritis best shows the value of comprehensive eye exams.
24 It took 63 years for Father’s Day to become a presidential declaration. Who is to say COUSIN’S DAY won’t make the big time as well? Start promoting.
27 “Fat, drunk and stupid is no way to go through life …” But it can be hysterically funny to watch. On the 40th ANNIVERSARY of the release of ANIMAL HOUSE, hold a particularly juvenile store event to mark this cultural milestone. “Toga! To-g a! TO-G A!
