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Time to Toga and More July Events

Can you celebrate the 40th anniversary of the release of “Animal House”?

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JULY

4 Red, white and boom! In too many cases that explosive exclamation ends in an eye injury. Americans spend hundreds of millions of dollars annually on consumer fireworks, which cause more than 9,000 injuries a year. With the FOURTH OF JULY just weeks away, the American Academy of Ophthalmology needs your help in reminding clients that fireworks are incendiary devices that can cause devastating eye injuries. Include a caution in your regular email bulletin.

12 DIFFERENT COLORED EYES DAY. Heterochromia is relatively rare, typically hereditary and usually benign. But it can signal something serious. Kate Bosworth is probably the most notable celeb, but Mila Kunis’ story of chronic iritis best shows the value of comprehensive eye exams.

24 It took 63 years for Father’s Day to become a presidential declaration. Who is to say COUSIN’S DAY won’t make the big time as well? Start promoting.

27 “Fat, drunk and stupid is no way to go through life …” But it can be hysterically funny to watch. On the 40th ANNIVERSARY of the release of ANIMAL HOUSE, hold a particularly juvenile store event to mark this cultural milestone. “Toga! To-g a! TO-G A!

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Channel Your Inner Pamela Anderson and More April Events

It’s a month devoted to administrators and women and we have some ideas to help you celebrate.

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23 A HUGE date in history. Not only is it the 30th anniversary of the premiere of the most watched TV show ever – Baywatch – but it’s also the date on which both Miguel de Cervantes (author of the second-most-read book in history, Don Quixote) and William Shakespeare (author of several notable titles) died (1605, 1616 respectively). If you can tie together red bathing suits, tilting at windmills and midsummer nights in a marketing campaign, you also deserve to go down in history.

1 WOMEN’S EYE HEALTH AND SAFETY AWARENESS MONTH. According to Prevent Blindness, women make up 63 percent of the blind and 62 percent of the visually impaired. This month, get involved in the effort to educate women about the special risks they face.

22 EARTH DAY. Look into carrying more products that “give back.” Lucky for you we’ll have an entire feature devoted to Eco-Friendly frames in our April issue. Stay tuned if you need pointers.

25 Google “secretary” and you’ll get an image of a woman wearing glasses. It’s a tacky stereotype with a kernel of truth in it — many office workers wear glasses. On ADMINISTRATIVE PROFESSIONALS DAY give thought to what special corporate package you could offer that office park around the corner.

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Banish Winter Blues by Going Green and More March Events

Don’t miss these important dates.

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17 Banish snakes? You can do better: Banish the winter blues. St. Patrick’s Day is the perfect date to raise a toast and bid the cold months farewell. Lay out some green drinks (kombucha, green tea, anything but beer), green foods and give prominent display to any green tinted or environmentally friendly frames. Everyone loves a party … and it’s really not so hard being green.

6 Dentists, celebrated today on Dentist’s Day, and doctors (who are honored on Mar. 30) are great customers and even better referral sources. Reach out to both groups to express your thanks with a card, phone call or flowers.

10 Daylight Savings … Invite your customers to inspect your latest frames during your “Great Leap into Spring Fashion” celebration with special daylight “savings.” Today only!

23 Thirty years ago we all nearly died. A huge asteroid passed within 500,000 miles of Earth — a very close call according to NASA. Luckily, we survived and Near Miss Day was born. In thanks, dig up one of your business’ recent “near misses” and conduct an autopsy. In your next morning meeting, debate what may have saved the sale. A lower price? More questions? Bruce Willis?

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Hitting the Red Carpet and More February Events

Also a day dedicated to doing just one thing.

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4 No advertising medium divides eyewear pros like Facebook. Some swear by it, others swear it’s a waste of time. Still, with more than 2 billion active users you need to be sure you’ve fully explored its potential. On the 15th anniversary of the day Mark Zuckerberg and three friends launched “The Facebook,” adopt the company’s motto — “Move Fast and Break Things” — and commit to shaking things up with your social marketing. Test some sponsored posts. Get absurdly specific with your targeting. Try a contest or more video. Follow INVISION’s Facebook page: facebook.com/invisionmag.

Teen Sees Color for the First Time — Watch Her Reaction
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Teen Sees Color for the First Time — Watch Her Reaction

Video Shows Just How Fabulous Eyeglasses Were in the ’50s — Take a Look
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Video Shows Just How Fabulous Eyeglasses Were in the ’50s — Take a Look

He Recorded a Song with His Optometry Equipment — and Absolutely Killed It
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He Recorded a Song with His Optometry Equipment — and Absolutely Killed It

1 Age-Related Macular Degeneration (AMD) is the leading cause of blindness among older Americans; new treatments have dramatically changed the course of this disease over the last 10 years. AMD AWARENESS MONTH reminds people that early detection is critical.

10 Red carpet season peaks with the Grammys today and the Academy Awards on Feb. 25. Get your customers excited about vision’s cutting-edge trends with blogs, Facebook and Instagram posts.

22 The research is unambiguous: Not only does multitasking not work, it impairs productivity. On Single Tasking Day, let your brain do what it’s so beautifully designed to do ­— focus on one thing at a time: One conversation, one meal, one task, one baseball game.

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