As an eyecare provider, you’re passionate about helping people. The more inclusive your marketing efforts , the more people you’ll...
Words matter. Use yours to set yourself apart.
Recognize we all have a contribution to make and that we are all committed to the same set of ideals and values.
Including overcoming the female boss double standard and making sure your sale blowout is truly explosive.
Earn some kudos, celebrate the luck of the Irish and explore e-commerce.
Spring is in the air, and so or allergies, get ready.
3 marketing trends you can start taking advantage of right now.
Finally, 2020 is over…
'The best time to start your optometry practice was 20 years ago. The second best time is now.'
Her son goes to a daycare where a teacher’s husband tested positive; and she came to work!
Nearly 60% of you are just winging it … or planning constantly.
Why not become an office manager who is also a Certified Paraoptometric (CPO) or a technician who is NCLE certified?
9 ideas on a few important things to consider.
If 2021 is going to be different, it will be because you intentionally make it different.
Not gonna lie… if you’re a long time fan, even we misspelled Ophthalmic in our very first issue.
Plus suggestions for getting in customers' heads and making them talk.
It could be because you’ve invested in their learning or your standout Valentine’s Day decorations.
Like what do pigskins and designer sunwear have in common? We’ll tell you.
There are continuity-of-care issues for this office to consider…
Although HIPAA does not specifically mention online reviews, it outlines several rules that impact your legal ability to encourage patients to write reviews.