It's a psychological phenomenon that could help you close more sales.
Same sound success for staying top of mind.
Sometimes you just need to make serendipity happen.
Get rid of that hairy arm!
But make it fashion … and marketing!
These shoes were made for talking.
Try creating a "limited edition" tied to a local event.
Incentivize your clients to visit your competitors. Then they'll realize how great you really are.
Do signage creatively to make customers like you more.
Do it the way they do it in Vegas.
Create an “insider” feeling among your core fans.
Find out what’s happening on the local fashion scene.
Try this test to see if you're standing out.
Alternate effort and reward for best results.
A few random-ish thoughts that could possibly be of use in running your business (or living your life): Just about everything you learned in school about...
Beer and wine also work. Today we bring you a simple exercise to improve your marketing from the book Do It! Marketing by David Newman. This one is...
“Unless you’ve served in World War II, I don’t think you’d be comfortable wearing them.” When to use it: When patients ask whether they should get...
Going back through some old notes and found a nice thought from Bob Phibbs (“The Retail Doctor”) on his philosophy of sales. The secret is about...
First impressions are extremely important. In fact they are so important that business guru Tom Peters recommends creating a new C-Level job for it – so...
When things slow down after the back-to-school season, consider a temporary staff exchange with a noncompeting practice. (You could also “lend” an employee to a store...