Columns | InvisionMag.com

Columns

Forget Opinions, Measure the Hard Facts and Data to Improve Your Business

In the end, it is the least expensive and most productive business tool in your arsenal.

Editor's Note2 weeks ago
Size Matters … The Bigger the Better
And addressing some other sensitive subjects you might encounter in the workplace.
Danielle Richardson3 weeks ago
A Case for Yoga
Let go of any preconceived notions… yoga is for everyone.
Columns4 weeks ago
Don’t Do Do-It-Yourself Optometry … Do This Instead
Even the most successful DIYers know when to call in a pro — and doing so can free up their time for bigger and better things.
Robert Bell4 weeks ago
After 6 Years and More Than 50 Columns, Robert Bell Has One Last Thing to Say
But before he goes, let's review some key points of The EyeCoach Selling System he's been sharing these past several years.
Robert Bell2 months ago
Peak Performance Selling Techniques
Plot twist: Robert Bell decided not to teach you a damn thing a long time ago.
John Marvin2 months ago
The 4 Key Elements to Building a High Performance Team
It isn't experience, skills or talent... it's all in the mindset.
Editor's Note2 months ago
The Year’s Not Over Yet. There is Still Time to Fix It
And you won't need a magic spell to do it.
Columns2 months ago
Develop a Custom Visual Standards Manual to Look Better and Sell More
Such a manual details and explains how a store should look and how to keep it looking that way.
Danielle Richardson2 months ago
Supplement Trouble and What to Do When You Can’t Get All You Need From Food Alone
In a perfect world, we’d get all our vitamins and minerals from a healthy, organic, well-balanced diet ... but we live in the real world.
John Marvin3 months ago
Leading with Honesty and Authenticity Even When You Don’t Know What You’re Doing
It is OK not to know everything, but it is not OK to remain ignorant.
Robert Bell3 months ago
In Sales There Are Not Two Sides to Every Story.  There Is Only One — the Customer’s Side
You’re about to get much better at selling.
Danielle Richardson3 months ago
How to Be Healthier Now
4 easy tips you can implement today to start living a healthier lifestyle.
Columns3 months ago
3 Hiring Strategies for Optometry Practices
With the war for talent showing no signs of letting up, it’s a great time to revisit your recruiting efforts.
Robert Bell4 months ago
Stop Educating Your Customer!
You're just doing it wrong anyway.
John Marvin4 months ago
Customer Experience Isn’t About Bells and Whistles But Simplicity and Convenience
Espresso bars, large screen TVs and foot massages just distract from what customers really want.
Columns4 months ago
Having the Appropriate Education and Information is Just Polite
Proper etiquette can result in a major boost to your office’s retention rate.
Danielle Richardson4 months ago
It’s Time to Take the Mind-Body Connection Seriously
No longer just a fringe New Age theory, science supports the positive benefits of mind-body therapies to minimize suffering and enhance wellbeing.
Editor's Note4 months ago
A TV Channel Just for ECPs? I Think So
Our America's Finest honorees could inspire a nation.
INVISION Podcast4 months ago
Podcast: Why Optical (and Especially Optical Retail) Is Lagging Behind Other Industries
The optical industry is lagging behind but progress is inevitable and solutions are at hand for clinicians who embrace ownership.

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