Remember we’re all in this together… except for you anti-maskers… you’re on your own.
Walt Disney understood that people's coordinated effort could achieve anything.
Culture is often the difference between your team waking up thinking, “I have to go to work” and “I get to go to work.”
What?? No one wants one of these. Here's how you communicate with the patient what it is, how it got there, and why they need to...
Digital devices require a lot of up close visual demand and their use is only rising.
Tools and strategies to get them products and services they require.
What I learned from leading an organization of 118 private optometry practices will change how we provide support and how our providers will deliver care.
We pivot and look for the bright spots to get us through dark times.
It’s just a matter of creating the right environment, giving them guidance, then getting out of their way.
We're all in this together, so stay the hell away from each other.
Be prepared to hear: 'I just want my prescription today.'
3 practice management strategies for a smooth restart of operations.
When someone wants to buy your practice make sure to take into account all of the intangibles.
Here's how to handle them to turn detractors into advocates and potentially earn new business too!
More than a quarter are afraid their business won't last if things continue as-is.
You can't know everything necessary to provide a superior and memorable 'patient journey' unless you ask.
Better yet, they can benefit your business.
A little cynicism could ensure you aren’t just parroting nonsense.
Yes, it's scary out there. But savvy eyecare pros can find ways to mitigate the impacts of the pandemic.
Performance marketing tactics you can directly track to tell you how well they perform.