Because as President Bill Clinton once said, "The price of doing the same old thing is far higher than the...
Consumers want to purchase their prescription eyewear from knowledgeable experts to make sure they make the right purchase decision. But expertise doesn’t just happen. It must...
Part two in a two-part series on the findings of some post-pandemic consumer focus groups and their eyecare and eyewear priorities.
Part one in a two-part series on the findings of some post-pandemic consumer focus groups and their eyecare and eyewear priorities.
It is as simple as asking why your employees are working for you.
A positive experience can turn patients into loyal advocates, while a negative one can drive them away.
After all your inventory is just money sitting there … make it do more.
When we start tackling a big goal, we often think it is too large to accomplish. The key is to understand and use the compound effect.
In the battle of independents versus corporate optometry, the underdog can once again come out on top.
It’s not enough just to decide on what you’ll improve, here’s how to actually do it.
How about learning the power of community and its importance to us as human beings?
What is done consistently is far more important than what is done every now and then.
One of the biggest challenges in business is keeping your eye on the ball when there are any number of shiny objects looking to distract you.
It will not only set the tone for your business, but set you apart from your competitors.
Saturday availability is more important now than before due to the growth of both online refractions and ecommerce.
You can have a successful and fulfilling career in the profession of optometry by applying these simple messages.
Follow these easy and inexpensive tips to create loyalty and teamwork.
Successful disruptors don’t change the rules, they exploit the weaknesses and defenses of the competition. The same weaknesses and defenses the competition created in the first...
In fact, these steps will help you will build whatever it is you want to build.
If you want nothing to change in 2022, then stop reading and have a nice year.
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