Espresso bars, large screen TVs and foot massages just distract from what customers really want.
The optical industry is lagging behind but progress is inevitable and solutions are at hand for clinicians who embrace ownership.
Few doctors understand that the day you open is the day you start planning to sell.
To navigate your own future, you need to look below the surface.
Failure only happens if you give up.
Relax, it's not happening ... yet. But there is a lot we could learn from the company's use of behavioral data.
Remember: your convenience is never as important as investing personally in relationships.
Three examples of when and how you should go on the offensive.
Keeping a journal is easier today than ever before.
Instead, most just hope for the best.
It's better to compare yourself to who you were yesterday.
Bad decisions can be painful. But inaction because you're afraid you'll make an incorrect choice is worse.
Take this path to big dividends and large profits.
Keep these things in mind the next time you are faced with an unreasonable patient or customer.
As Ben Franklin said, “When you are finished changing, you’re finished.”
Stocking your optical is not just "decorating".
In everything we do, we have to emphasize convenience.
As an optical professional, your best investment is in your people.
It won't just happen. You've got to make a focused effort.
These have a large influence on your ability to succeed.
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