Columns | INVISIONMAG.COM

Columns5 months ago
Historical Data is the Future of Optometry
Eye scans and retinal images going back decades can help predict diagnosis and progression.
Columns5 months ago
When You’re Rushed for Time, Don’t Take Shortcuts
These time savers help you stay on schedule, reduce stress, capture more, and make more revenue with happier, less confused patients.
John Marvin5 months ago
There is Power in Starting
Motivation comes from taking action, not the other way around.
Columns6 months ago
The Barebones Employee Handbook and Why You Need One
When done right, it can be the cornerstone of a workplace that runs high on integrity and low on excuses.
Editor's Note6 months ago
Sometimes Bad Things Happen
It’s how you deal with them that really matters.
4ECPs6 months ago
3 Major Marketing Trends for 2020
They aren’t the only game in town, but they are currently among the most overlooked from small businesses.
Columns7 months ago
Remember This Uplifting Fact About the Eyecare Business Next Time You’re Dealing with a Tough Customer
Sometimes the biggest impacts we make are the ones we don’t notice.
John Marvin7 months ago
A Different Approach for Achieving Your Goals This Year
Only 3 percent of people will take the time and discipline to do this, but they'll make more than 10 times the 97 percent who didn’t.
Mark Hinton7 months ago
Do You Have a Sales Vision for 2020?
Perhaps it's time to accept that you, without even realizing it, build the walls and barriers that keep patients from purchasing more.
Columns7 months ago
This Small Town Optical Bags Some Big Names
Petaluma, CA owner/optician recounts close encounters with some of her personal heroes.
Danielle Richardson7 months ago
Why You Should Include Yoga in Your Wellness Routine
Let go of any preconceived notions; yoga is for everyone.
Columns7 months ago
Don’t Do Do-It-Yourself Optometry … Do This Instead
Even the most successful DIYers know when to call in a pro — and doing so can free up their time for bigger and better things.
John Marvin7 months ago
Forget Opinions, Measure the Hard Facts and Data to Improve Your Business
In the end, it is the least expensive and most productive business tool in your arsenal.
Editor's Note8 months ago
Size Matters … The Bigger the Better
And addressing some other sensitive subjects you might encounter in the workplace.
Robert Bell8 months ago
After 6 Years and More Than 50 Columns, Robert Bell Has One Last Thing to Say
But before he goes, let's review some key points of The EyeCoach Selling System he's been sharing these past several years.
Robert Bell9 months ago
Peak Performance Selling Techniques
Plot twist: Robert Bell decided not to teach you a damn thing a long time ago.
John Marvin9 months ago
The 4 Key Elements to Building a High Performance Team
It isn't experience, skills or talent... it's all in the mindset.
Editor's Note9 months ago
The Year’s Not Over Yet. There is Still Time to Fix It
And you won't need a magic spell to do it.
Columns9 months ago
Develop a Custom Visual Standards Manual to Look Better and Sell More
Such a manual details and explains how a store should look and how to keep it looking that way.
Danielle Richardson10 months ago
Supplement Trouble and What to Do When You Can’t Get All You Need From Food Alone
In a perfect world, we’d get all our vitamins and minerals from a healthy, organic, well-balanced diet ... but we live in the real world.

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