M. Scott Peck opens his book, The Road Less Traveled, with the sentence “Life is difficult.” He goes on to explain that once this is accepted...
The most essential element to your social media posts isn’t the thoughtful, well-written explanation of that medical condition or how awesome the new frame line you’re...
“I’m still seeing pretty well with my old lenses.” WTF?!?! By that I mean, “What’s the focus?” When previous Rx spectacle wearers or presbyopic spectacle wearers...
Gallery: OneSight Helps Out at the Fresh Air Fund {igallery id=5409|cid=38|pid=7|type=category|children=0|addlinks=0|tags=|limit=0} More than 3,000 New York City kids will have their vision screened. This article is...
This article originally appeared in the September 2016 edition of INVISION. “Successful people are ordinary people who are willing to do the things that others won’t...
This issue is full of little gifts. My birthday is in mid-July and I am a firm believer in marking the day in a way I’d...
This article originally appeared in the July 2016 edition of INVISION. There has been a rash of social media posts lately from those who would have...
This article originally appeared in the July 2016 edition of INVISION. I enjoy getting up early in the morning and walking the dog. You never know...
In prior columns, we’ve addressed how to prepare for a divestitures or acquisitions and how to ascertain value. With the last column of the series, we’ll...
This article originally appeared in the July 2016 edition of INVISION. Each year, without fail, a client will call us up saying something along these lines:...
To create change, you need to act first, not change first. This article originally appeared in the July 2016 edition of INVISION. It is something that...
Instead, turn them into if/then promises to yourself. This article originally appeared in the June 2016 edition of INVISION. If I had a dollar for every...
Finally thinking seriously about getting around to this social media thing for your business? If the idea of entering this new world with its own strange...
The world of optical is a war for the spoils — consumers. On one side, those who succeed if the traditional model of optometry remains. On...
I try to read everything that comes my way in regard to selling techniques and philosophies, especially when it appears in optometric/optical trade magazines and you’re...
Virtually every seller has a price in mind, which may be the result of a Fair Market Value (“FMV”) appraisal. FMV is “an estimate of the...
If you’re not adapting to change, you’re going backward.
An OD/CEO’s perspective on MIDO This article originally appeared in the June 2016 edition of INVISION. Anytime I have an opportunity to visit Italy, I jump...
If you’re conflict-avoidant, don’t miss this month’s Big Story. Often in an editor’s note, the editor (in this case me) will use it as an opportunity...
You never really stop learning.
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