Recently, I was driving the coast of California when the Tracy Chapman song, Give Me One Reason, came on the radio. Love that song! Of course...
It’s time to think big and prosper in the changing vision care marketplace. This article originally appeared in the February 2016 edition of INVISION. Eyecare and...
8 ways not to lose the people who want to get their eyewear from you This article originally appeared in the February 2016 edition of INVISION....
Success starts with good decisions made and remade over and over again. This article originally appeared in the February 2016 edition of INVISION. Since it’s February,...
An optical pro opens up about living real with bipolar disorder This article originally appeared in the January 2016 edition of INVISION. I’ve navigated life with...
It’s time to enter our 2016 America’s Finest competition Happy New Year! I hope your 2016 is off to a great start. If you’re looking for...
I know you’re frustrated.Not a day goes by that you don’t hear some variation of this question: How come eyeglasses are so expensive? A while back,...
3-D printing is on the rise. What might it mean for your vision-care business? This article originally appeared in the January 2016 edition of INVISION. There’s...
Do you want to advertise on TV or radio in 2016? Think now about shifting your marketing tactics. This article originally appeared in the January 2016...
Success starts with good decisions made and remade over and over again. This article originally appeared in the January 2016 edition of INVISION. Let me guess:...
Don’t sit out your chances. Give life a spin this new year. This article originally appeared in the January 2016 edition of INVISION. I could hear...
Share INVISION with your favorite vendors. Plus: We win two more awards! Like all of you, I look forward to each issue of INVISION when it...
In the optical world, we talk a lot about effective marketing. It’s is a substantial growth driver, whether via nontraditional advertising, unique partnerships, influence marketing or...
You might be the kindest person some of your patients see today. This article originally appeared in the November-December 2015 edition of INVISION. This is a...
By asking questions and paying attention, you can take away your customers’ pain. This article originally appeared in the November-December 2015 edition of INVISION. How do...
It’s never easy to release an employee. Here are a few ways to soften the blow. This article originally appeared in the November 2015 edition of...
You have the power to make a difference in your community.
Seriously, we couldn’t do this without our Brain Squad We got some happy news as we went to press on this issue: In just our second...
People see optical shops as a doctor’s office and not a retailer, so they act like patients, not like customers. When I am at an eyewear...
Master these 3 areas to line up more eyewear sales for your practice This article originally appeared in the September 2015 edition of INVISION. This is...
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