Technological resistance is futile, and it robs you of opportunity to serve people like never before. This article originally appeared in the Nov-Dec 2014 edition of...
Done right, billboards can be an effective vehicle to share what puts you ahead of the competition. This article originally appeared in the Nov-Dec 2014 edition...
Fall is here and new classes of optometry students have begun work toward their degrees. They’re going to invest a significant sum of money in their...
Frames getting lost against busy backdrops? Here’s how to show ’em off without extra clutter BY Barbara Wright Published in the September-October 2014 issue If you...
Leading your team is easy when the waters are calm, but how do you react when things get choppy? BY Rebecca Johnson Published in the September-October...
Fred Friedfeld, a giant in our industry, showed us how to be our best selves BY Robert Bell Published in the September-October 2014 issue This has...
Optometry schools don’t teach media relations, but these tips will help you interest news hounds s BY Zach Zavoral Published in the September-October 2-14 issue Owners...
Sometimes it’s just better to apologize to unhappy clients on online review sites BY Zach Zavoral Published in the July/August 2014 issue Last issue, we looked...
Create and promote a practice Vision Benefit Plan and fill your appointment book, help other local firms BY Tom Bowman Published in the July/August 2014 issue...
And the 5 simple words that will help you isolate and overcome almost any objection.
To inspire your team to improve, you must first define realistic and concrete goals BY John D. Marvin Published in the July/August 2014 issue We mean...
Having a bad day? Need a little shot of inspiration? Create your very own ‘kudos file’ to motivate yourself BY Rebecca Johnson Published in the July/August...
America’s Finest Optical Retailers entries show just how good independent ECPs are By ROBERT BELL Published in the July/August 2014 issue INVISION recently asked me to...
REBECCA JOHNSON is a 30-year veteran in the eyecare business. She is the executive director of Business Consultative Services for GPN and owner of EyeTrain4You, an...
NOW IS THE TIME TO SURVIVE (AND THRIVE) By sharing smart ideas and good practices, eyecare professionals can conquer any obstacle. i’ve had three eye exams...
Robert Bell believes in “uncommon sense” and challenging the status quo of traditional selling methods. He is the creator of The EyeCoach Selling System and managing...
Help your practice make a better first impression with creative ideas for lighting, décor and more Just as the right eyewear can improve your patients’ vision...
Between Facebook, YouTube and other social media, we seem to broadcast much of our lives online. But what if that were really true? Imagine getting a...
A young doctor shares the ups and downs — but mostly ups — of his first two years as an OD BY DR. THANH MAI Published...
BRINGING YOU MORE PROFIT WITH FEWER HEADACHES Your success is our mission. Give us an hour each issue. We promise we’ll make it worth your while....
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