Repetition adds impact to displays by reinforcing attractive details This article originally appeared in the July-August 2015 edition of INVISION. You’ve probably heard how repetition is...
The Broadway musical The Producers won a record 12 Tony Awards — but here’s something you may not know: Long before the production held its official...
5 ways to be sure your business is ready for next year’s contest This article originally appeared in the July 2015 edition of INVISION. Didn’t make...
Take advantage of any summer lull to get your business ready for fall action This article originally appeared in the July 2015 edition of INVISION. Summertime...
Doing more of the opposite will help you close the sale and quell buyer’s remorse This article originally appeared in the July 2015 edition of INVISION....
That goes for your subscription — plus new ways to work Happy summer! The days are long, the kids are out of school and this is...
As opticians for more than 20 years, we’ve talked about opening our own shop many times, from drawing sketches of the layout to dreaming about the...
Help new progressive wearers with their lenses, and you’ll save time (and win loyal customers for life) This article originally appeared in the June 2015 edition...
Asymmetry in displays attracts and keeps a person’s attention This article originally appeared in the June 2015 edition of INVISION. Odds are better than even that...
Improv might work in comedy, but your business deserves a script (starting with a strong ending) This article originally appeared in the June 2015 edition of...
Is your team taking time to goof off together? Trust, communication, flexibility and empathy for co-workers make strong teams — but you can’t train for these...
Not sure if you know this about me, but I am royalty. OK sure, I’m self-appointed royalty, but royalty all the same. For I am the...
Due to keratoconus, I am almost blind in my right eye. I’ve had mostly rotten experiences in optical stores. Usually, I find myself ignored by some...
Take time this summer to try new things, connect with others Vision care is a serious business, it’s true. But it’s also one that lends itself...
Use varying heights to add interest to frame displays This article originally appeared in the May 2015 edition of INVISION. Remember Pyramid Power? Back in the...
Make it your goal to connect, not merely communicate with others This article originally appeared in the May 2015 edition of INVISION. Have you ever been...
So you didn’t get a raise this year … again. Your office is understaffed and you are overworked. You’re tired of the same ol’ same ol’....
“Well, here’s your chance to try the opposite … If every instinct you have is wrong, then the opposite would have to be right.”— Jerry Seinfeld...
Use the popular social media site to reach exactly the right people This article originally appeared in the May 2015 edition of INVISION. How important is...
In many ways, the eyecare business I would own already exists. Northwest Vision Clinic is an easy walk from my Seattle house, and I’m happy with...
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