I love my job. And writing this column every issue is one of my favorite things to do. It allows me free reign to riff on...
Patients just want to be heard.
As an optical professional, your best investment is in your people.
The war over the PD could be at an end.
If you initiate the insurance conversation with your customer, you are shooting yourself in the foot.
To start, you’ll need a minimum of two pairs per day.
This approach kicks Buyer’s Remorse in the pants!
Even with its changing demographics, optometry hasn’t escaped the gender pay gap.
Here's how to elevate your buying experience.
So you're a fighter? Me too.
We've added more of what makes INVISION so great ... you!
Facebook is a powerful marketing machine. Just don't get overwhelmed.
In the face of growing online sales, our personalities are what will save us.
Stop acquiescing to the dreaded "patient's own frame" scenario.
It won't just happen. You've got to make a focused effort.
Here are some best practices in four key categories.
[Editor’s note: This is one of three honorable mention winners in INVISION’s essay contest. Eyecare professionals submitted essays in response to the prompt, “If you could order...
Try this test to see if you're standing out.
A lesson from the hotel industry. Back in my newspaper reporting days, I had the opportunity to spend a good bit of time at a Ritz-Carlton...
They need to be the Google instead. [Editor’s note: This is one of three honorable mention winners in INVISION’s essay contest. Eyecare professionals submitted essays in response...