Columns | InvisionMag.com

Editor's Note1 year ago
Expo, Dread and Renewal: Trade Shows are Complicated
I love my job. And writing this column every issue is one of my favorite things to do. It allows me free reign to riff on...
Columns1 year ago
The Optometrist Manifesto: Ask Questions, Listen, and Earn a Patient for Life
Patients just want to be heard.
John Marvin1 year ago
Which of These 3 Ways to Maximize Your HR Spending Are You Missing?
As an optical professional, your best investment is in your people.
Columns1 year ago
Bitcoin, Blockchain and Medchain, What Does it Mean for Eyecare Businesses?
The war over the PD could be at an end.
Robert Bell1 year ago
You’ve Been Brainwashed, Part 2: Not the Insurance Question Again!
If you initiate the insurance conversation with your customer, you are shooting yourself in the foot.
Columns1 year ago
Here’s a Quick Guide to Packing for Vision Expo East. Hint: Don’t Skimp on the Eyewear
To start, you’ll need a minimum of two pairs per day.
Robert Bell1 year ago
Features and Benefits Will Kill Ya! Make Buying Your Customer’s Idea
This approach kicks Buyer’s Remorse in the pants!
Columns1 year ago
Don’t Settle for Less: All Women in Optometry Should Be Armed with This Advice
Even with its changing demographics, optometry hasn’t escaped the gender pay gap.
Editor's Note1 year ago
These 4 Fixes Will Convert Your Exams into Optical Sales
Here's how to elevate your buying experience.
Editor's Note1 year ago
Go to War for Your Business
So you're a fighter? Me too.
Editor's Note1 year ago
See Ya, 2017; Here’s Looking at You 2018!
We've added more of what makes INVISION so great ... you!
Columns1 year ago
Facebook Is Trying to Tell You Something About Your Posts: Are You Listening?
Facebook is a powerful marketing machine. Just don't get overwhelmed.
Columns1 year ago
Stop Being an ECP for a Second and Read This: That’s an Order!
In the face of growing online sales, our personalities are what will save us.
Robert Bell1 year ago
A Patient’s Own Pair Can Be the Perfect Opportunity for Second Pair Sales
Stop acquiescing to the dreaded "patient's own frame" scenario.
John Marvin1 year ago
Go Get ’em: In These Three Areas of Your Business, You Can’t Afford to Sit Back and Wait
It won't just happen. You've got to make a focused effort.
Columns1 year ago
Following These Simple Strategies Will Keep You HIPAA-Compliant
Here are some best practices in four key categories.
Columns1 year ago
To Succeed in Eyecare, Get Out and Meet Your Neighbors
[Editor’s note: This is one of three honorable mention winners in INVISION’s essay contest. Eyecare professionals submitted essays in response to the prompt, “If you could order...
Brainstorms1 year ago
Give Your Advertising the Black Marker Test
Try this test to see if you're standing out.
Columns1 year ago
12 Values Behind Great Service
A lesson from the hotel industry. Back in my newspaper reporting days, I had the opportunity to spend a good bit of time at a Ritz-Carlton...
Columns1 year ago
Optometrists Can’t Afford to Become the ‘Yellow Pages’ of Healthcare
They need to be the Google instead. [Editor’s note: This is one of three honorable mention winners in INVISION’s essay contest. Eyecare professionals submitted essays in response...

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