The most successful sales strategy is getting the customer to think and talk.
Growth is exciting, but can also bring challenges. Do these things to master growth.
Healthy employees are happier, and perform better than unhealthy ones.
As Ben Franklin said, “When you are finished changing, you’re finished.”
Don’t give patients a reason to go elsewhere by rejecting the idea of being a retailer.
I am not a mother yet, and for better or worse, that ship has most likely sailed. But I do have lots of kids in my...
Many of you are too emotionally wrapped up in closing deals.
Stocking your optical is not just "decorating".
Visits during blizzards? Patient queries while in gym clothes? It's all part of the package of being a local OD.
Take time each day to turn off your autopilot and focus on the here and now.
Important lessons learned at Vision Expo East.
As I write this, I am currently coming off my Vision Expo East hangover. I don’t know about you, but there is something about the frenetic...
Try softening your language to turn your expert advice into a suggestion.
In everything we do, we have to emphasize convenience.
What to look out for, and what to do if you encounter a workplace bully.
It's simple advice, and it applies to everyone.
I love my job. And writing this column every issue is one of my favorite things to do. It allows me free reign to riff on...
Patients just want to be heard.
As an optical professional, your best investment is in your people.
The war over the PD could be at an end.