As I write this, I am currently coming off my Vision Expo East hangover. I don’t know about you, but there is something about the frenetic...
Try softening your language to turn your expert advice into a suggestion.
In everything we do, we have to emphasize convenience.
What to look out for, and what to do if you encounter a workplace bully.
It's simple advice, and it applies to everyone.
I love my job. And writing this column every issue is one of my favorite things to do. It allows me free reign to riff on...
Patients just want to be heard.
As an optical professional, your best investment is in your people.
The war over the PD could be at an end.
If you initiate the insurance conversation with your customer, you are shooting yourself in the foot.
To start, you’ll need a minimum of two pairs per day.
This approach kicks Buyer’s Remorse in the pants!
Even with its changing demographics, optometry hasn’t escaped the gender pay gap.
Here's how to elevate your buying experience.
So you're a fighter? Me too.
We've added more of what makes INVISION so great ... you!
Facebook is a powerful marketing machine. Just don't get overwhelmed.
In the face of growing online sales, our personalities are what will save us.
Stop acquiescing to the dreaded "patient's own frame" scenario.
It won't just happen. You've got to make a focused effort.