By building trust, leveraging your expertise, and properly handling objections, you can significantly increase sales while ensuring that patients leave...
Everyone has a reason it’s not getting the focus it needs and it usually boils down to how complex and hard it seems to be. Let’s...
It' not just a buzzwords, its a path toward a sense of comradery and empowerment for your team.
And let’s get rid of the never-ending frame clearance while we’re at it.
If you’ve ever Googled that question, keep reading.
Focus on them to strengthen self-assurance, increase patient satisfaction and improve sales.
Encouraging a change in leadership mindset allows leaders to facilitate new team habits to achieve goals despite the excuses that are always there.
With these 3 ways to make your selection easier to love.
It is the simplest way to dramatically change your sales this year.
After all, that which is tracked will grow, but that which is properly incentivized will grow quickly.
After all, you can’t sell what you don’t have.
It may be time for a team fit check.
These sorts of exchanges between staff and patients happen all the time in optical offices but you can avoid these foot-in-mouth scenarios and turn uncomfortable interactions...
A new sales philosophy could absolutely transform your optical business.
Because even The Fresh Prince knows grooves can become ruts.
It rarely works well and there is a better alternative.
If you’re not using data to make decisions, you’re using emotions, and that’s bad business.
We are not professional athletes, but we are eyecare professionals, and together we can get to second base.