24 Stop us if you’ve heard this one: “How do you entertain a bored pharaoh? You sail a boatload of young women dressed only in fishing...
WEEK 1June 5-10 SALES FLOOR It’s warming up outside and your staff’s thoughts are likely turning to their annual summer vacation. Set an ambitious store goal...
21 What was once considered a petty self-indulgence is now viewed as a powerful marketing tool. On Selfie Day, draw up a strategy to get your...
1 There’s a saying that people who are too busy to meditate, are those most in need of its benefits. The ability to quiet the mind...
WEEK 1May 1-6 OPERATIONS Spring cleaning: The rule is if it hasn’t been used in a year, toss it. That applies to old advertising, POP materials,...
16 A few years ago, the Dallas Junior Chamber of Commerce held an extremely cool EASTER EGG HUNT for visually impaired children that garnered widespread media...
WEEK 1April 3-8 MERCHANDISING When you are displaying your product, use trendy color accents (Pantone provides a good guide) on frame boards and in cases that...
WEEK 1 Feb. 27-March 4 SEO If you’re wondering why mobile phone makers are pushing voice control so aggressively look no further than the lucrative amount...
1 Each year, nearly 25,000 Americans visit the emergency room due to a workplace eye injury, most the result of small particle abrasions or chemical splashes....
1 Brace yourself for an education. The word February, according to our reading, comes from Februare, which means “to purify” in the dialect of the ancient...
WEEK 1 Jan. 30-Feb 3 STAFF The beginning of the year is a great time to do cross training as employees are usually more receptive to...
WEEK 1Nov. 28-Dec. 2 MEETINGS Start holding short morning meetings so everyone’s updated on expected customer flow, promotions and ads you’re running during the holidays. OPERATIONS...
1/3 FESTIVAL OF SLEEP DAY is always held on Jan. 3 to allow you to get serious about racking up some quality sleep after the obligatory...
8 On a day when many Americans will be thinking about the country’s future as outlined by this year’s candidates, a visit to their local eyecare...
WEEK 1 Oct. 31-NOV.4 ONLINE Last Christmas, for the first time, the majority of digital retail traffic came from mobile devices. Test your website and any...
1 Understanding the power of a positive attitude is simple enough: When we believe there is a chance we will succeed, we persist at something. When...
WEEK 1 Oct. 3-7 Events: Finalize arrangements for any special events over the next three months; confirm staff assignments. Management: Make a note to raise the...
WEEK 1 / AUG. 1-5 MARKETING Organize your back-to-school campaign. List specials on your website by the end of this week; email your first promotion early...
WEEK 1 / JULY 4-8 MARKETING Back-to-school shopping will start soon. For the next six weeks, hammer home the importance of annual vision checkups to guarantee...
This article originally appeared in the June 2016 edition of INVISION. JULY 10 Hear ye, hear ye! It’s the INTERNATIONAL DAY OF THE TOWN CRIER and...
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