Week 1 / AUG. 31-SEPT. 4 SALES Continue to push those back-to-school eye exams. Run extra promotional bulletins and print advertising, and you can even try...
Week 1 / AUG. 3-7 SALES Your back-to-school promotions should be in full swing. If your appointment calendar isn’t full of young people, ramp up with...
Illustration by Samantha Squires AUG. 1 This month is all about the kids, with CHILDREN’S EYE HEALTH AND SAFETY MONTH and CHILDREN’S VISION AND LEARNING MONTH...
Week 1 / JUNE 29-JULY 3 MARKETING Extend the spirit of Independence Day. E-blast an announcement that you’re offering a 10 percent discount to all active...
Week 1 / JUNE 1-5 MANAGEMENT Give your business card a new look. Perhaps change your title to something fun like “visionary in charge.” Your goal:...
JULY 31 Today is the 212th day of the year, so it resonates with the Internet-based motivational campaign known as the 212 MOVEMENT. The thinking goes...
Week 1 / MAY 4-8 MARKETING Send out Mother’s Day promotional email. Why shouldn’t Mom get new eyewear, sunwear, readers, computer glasses, Lasik or low-vision services...
JUNE 2 It’s almost summer, guys. And we at INVISION think it would be great if you could get out of the office before 7 p.m....
MAY 4-8 “America’s small businesses reflect the best of who we are as a nation — daring and innovative, courageous and hopeful, always working hard and...
APR 1 1 It’s APRIL FOOL’S DAY, bosses, so let’s be careful out there. Before sitting down, check your seat. Before shaking hands, check the other...
Week 1 / MARCH 2-6 WEBSITE March 8 (next Sunday) is Proofreading Day. So beat the rush and re-read your website with a close eye for...
MAR 1 Today is PLAN A SOLO VACATION DAY. And, yep, we want you to go somewhere completely alone for a couple days. Leave your spouse...
This article originally appeared in the February 2015 edition of INVISION. Week 1 / FEB 2-6 PROMOTION Yep, there are still flex dollars out there. Keep...
This article originally appeared in the January 2015 edition of INVISION. Week 1 / JAN 5-9 CUSTOMER SERVICE January is National Glaucoma Awareness Month: Time to...
This article originally appeared in the January 2015 edition of INVISION. FEB 1 Low vision impacts the lives of more than 16 million Americans over the...
Week 1 / NOV. 10-14 MARKETING Begin your flex-dollars advertising in local print media. What’s your promotional target this year? Whether your want customers to stock...
NOV 1 Male readers, MOVEMBER is your chance to try out a terrible mustache style for a terrific cause. Since its inception in 2004, Movember has...
Week 1 / SEPT. 15-19 CUSTOMER SERVICE With fall school sports starting, it’s a good time to brush up with safety guidelines from Prevent Blindness. Find...
SEPT 20 Bow down before a living eyewear legend on SOPHIA LOREN’S 80TH BIRTHDAY. Loren’s heart-stopping curves and sultry eyes have helped make her a symbol...
MAY 12 In the 51 years since President John F. Kennedy added the presidential seal of approval to National Small Business Week, it has never been...
Advertisement
