Week 1 / JUNE 1-5 MANAGEMENT Give your business card a new look. Perhaps change your title to something fun like “visionary in charge.” Your goal:...
JULY 31 Today is the 212th day of the year, so it resonates with the Internet-based motivational campaign known as the 212 MOVEMENT. The thinking goes...
Week 1 / MAY 4-8 MARKETING Send out Mother’s Day promotional email. Why shouldn’t Mom get new eyewear, sunwear, readers, computer glasses, Lasik or low-vision services...
JUNE 2 It’s almost summer, guys. And we at INVISION think it would be great if you could get out of the office before 7 p.m....
MAY 4-8 “America’s small businesses reflect the best of who we are as a nation — daring and innovative, courageous and hopeful, always working hard and...
APR 1 1 It’s APRIL FOOL’S DAY, bosses, so let’s be careful out there. Before sitting down, check your seat. Before shaking hands, check the other...
Week 1 / MARCH 2-6 WEBSITE March 8 (next Sunday) is Proofreading Day. So beat the rush and re-read your website with a close eye for...
MAR 1 Today is PLAN A SOLO VACATION DAY. And, yep, we want you to go somewhere completely alone for a couple days. Leave your spouse...
This article originally appeared in the February 2015 edition of INVISION. Week 1 / FEB 2-6 PROMOTION Yep, there are still flex dollars out there. Keep...
This article originally appeared in the January 2015 edition of INVISION. Week 1 / JAN 5-9 CUSTOMER SERVICE January is National Glaucoma Awareness Month: Time to...
This article originally appeared in the January 2015 edition of INVISION. FEB 1 Low vision impacts the lives of more than 16 million Americans over the...
Week 1 / NOV. 10-14 MARKETING Begin your flex-dollars advertising in local print media. What’s your promotional target this year? Whether your want customers to stock...
NOV 1 Male readers, MOVEMBER is your chance to try out a terrible mustache style for a terrific cause. Since its inception in 2004, Movember has...
Week 1 / SEPT. 15-19 CUSTOMER SERVICE With fall school sports starting, it’s a good time to brush up with safety guidelines from Prevent Blindness. Find...
SEPT 20 Bow down before a living eyewear legend on SOPHIA LOREN’S 80TH BIRTHDAY. Loren’s heart-stopping curves and sultry eyes have helped make her a symbol...
MAY 12 In the 51 years since President John F. Kennedy added the presidential seal of approval to National Small Business Week, it has never been...
WEEK 1 MAY 12-16 FINANCES Maybe your fixed costs aren’t as fixed as you think. Analyze every contract — from the water cooler company to your...
Nine key dates that eyecare professionals should be thinking about in the coming months. MARCH 17 / Since your clients are already sporting green clothes, chugging...
Manager’s To-Do List: March/April 2014 Published in the March/April 2014 issue Week 1 | MAR. 10-14 MARKETING Put together a selection of fun green frames and...
JANUARY 15 Arthur “The Fonz” Fonzarelli of Happy Days (which launched on this day in 1974) was the coolest character on TV, with the ability to...
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