This article originally appeared in the January 2015 edition of INVISION. FEB 1 Low vision impacts the lives of more than 16 million Americans over the...
Week 1 / NOV. 10-14 MARKETING Begin your flex-dollars advertising in local print media. What’s your promotional target this year? Whether your want customers to stock...
NOV 1 Male readers, MOVEMBER is your chance to try out a terrible mustache style for a terrific cause. Since its inception in 2004, Movember has...
Week 1 / SEPT. 15-19 CUSTOMER SERVICE With fall school sports starting, it’s a good time to brush up with safety guidelines from Prevent Blindness. Find...
SEPT 20 Bow down before a living eyewear legend on SOPHIA LOREN’S 80TH BIRTHDAY. Loren’s heart-stopping curves and sultry eyes have helped make her a symbol...
WEEK 1 MAY 12-16 FINANCES Maybe your fixed costs aren’t as fixed as you think. Analyze every contract — from the water cooler company to your...
MAY 12 In the 51 years since President John F. Kennedy added the presidential seal of approval to National Small Business Week, it has never been...
Nine key dates that eyecare professionals should be thinking about in the coming months. MARCH 17 / Since your clients are already sporting green clothes, chugging...
Manager’s To-Do List: March/April 2014 Published in the March/April 2014 issue Week 1 | MAR. 10-14 MARKETING Put together a selection of fun green frames and...
JANUARY 15 Arthur “The Fonz” Fonzarelli of Happy Days (which launched on this day in 1974) was the coolest character on TV, with the ability to...
Week 1 | JAN. 13-17 SALES: Training session: Encourage a collector’s approach to eyewear. MARKETING: Set long-term business goals and break them down into quarterly, monthly,...
WEEK 1 | Week 1 | SEPT. 2-6 SALES Training session: patient handoffs. MARKETING Schools are opening. Good time to promote your selection of funky plano...
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