WEEK 1 / MAY 2-6 MARKETING Highlight your optical team’s favorite frame line. Create window and store displays that are as much about the brand as...
JUNE 23 It’s PINK DAY and a fun opportunity for a children’s event. Send pink invitations to your favorite young female clients, ask them to wear...
MAY 7-8 This year, GREAT GLASSES PLAY DAY is being held on Saturday and Sunday, which actually makes it more of a Great Glasses Play Weekend,...
WEEK 1 / APR. 4-8 OPERATIONS Did you hit your March sales and/or client acquisition targets? Are you on target for the year? If not, it’s...
WEEK 1 | FEB. 29-MAR. 4 MARKETING Send birthday cards to patients so they arrive a week before their birthdays — “wanted to be the first...
This article originally appeared in the March 2016 edition of INVISION. APR. 11 Woof, woof, it’s PET DAY! You don’t have doggie sunglasses or protective goggles...
This article originally appeared in the February 2016 edition of INVISION. MAR. 11 Ethel or Elmer, Hortense or Horatio, Wilhemina or Egbert. Whatever your middle name...
Show your team members some Valentine’s Day love. Chocolates and a card with a few words of appreciation go a long way. WEEK 1 / FEB....
This article originally appeared in the January 2016 edition of INVISION. FEB. 14 While we’ll never topple the flower, chocolate and jewelry people on VALENTINE’S DAY,...
Make a Christmas karaoke video with you and your staff belting timeless holiday classics. Upload to YouTube and your website. WEEK 1 / NOV. 30 –...
This article originally appeared in the November-December 2015 edition of INVISION. DEC. 1 During SAFE TOYS AND CELEBRATIONS MONTH, you don’t want to be a killjoy...
Week 1 / NOV. 2-6 MARKETING Begin your flex-dollars advertising in local print media. What’s your promotional target this year? Whether your want customers to stock...
If you don’t have plans for a Halloween event, see what your neighborhood merchant association is doing. WEEK 1 / OCT. 5-9 MARKETING To be most...
This article originally appeared in the October 2015 edition of INVISION. NOV. 1 November is DIABETIC EYE DISEASE AWARENESS MONTH. Use your email bulletins to remind...
This article originally appeared in the September 2015 edition of INVISION. OCT. 8 According to Optometry Giving Sight, more than 600 million people around the world...
Week 1 / AUG. 31-SEPT. 4 SALES Continue to push those back-to-school eye exams. Run extra promotional bulletins and print advertising, and you can even try...
Week 1 / AUG. 3-7 SALES Your back-to-school promotions should be in full swing. If your appointment calendar isn’t full of young people, ramp up with...
Illustration by Samantha Squires AUG. 1 This month is all about the kids, with CHILDREN’S EYE HEALTH AND SAFETY MONTH and CHILDREN’S VISION AND LEARNING MONTH...
Week 1 / JUNE 29-JULY 3 MARKETING Extend the spirit of Independence Day. E-blast an announcement that you’re offering a 10 percent discount to all active...
Week 1 / JUNE 1-5 MANAGEMENT Give your business card a new look. Perhaps change your title to something fun like “visionary in charge.” Your goal:...
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