With proper inventory management any eyecare business can cover the entire consumer pricing journey.
If they don’t stop sending mixed signals, their frustrated staff are going to walk!
And finding a new beacon of light to illuminate your own journey.
Like planning to regularly update your Google My Business page and taking a field trip.
Like getting an employee to stop using terms of endearment and how to suss out whether someone you’ve “clicked” with will really make a good employee.
Become a standout partner with your lab to make your lens ordering and dispensing so much easier.
You can have a successful and fulfilling career in the profession of optometry by applying these simple messages.
A new sales philosophy could absolutely transform your optical business.
Including the power of a compliment and the reminder that this is all a test.
For the other 48% of you animals are a big nope.
Travel helps you become more generously-spirited and appreciative of your blessings.
Also what to look for when contemplating a mall lease … or any lease really.
Including knowing when to cut bait on a lost cause and a nifty little trick for checking a candidate's references that is completely above board.
School’s out: time to focus on Rx goggles, sunglasses … and back-to-school.
It’s likely no coincidence that National Donut Day and Father’s Day happen in the same month.
How many of these do you use … or even know about?
She was never called and where are his glasses? How would you handle this?
Including a day to celebrate and reward loyalty.
Like applying an immediacy filter to scheduling and rewarding staff name-checked in positive online reviews.
Does your business have a treatment protocol and plan in place for those on state or federal programs?
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