Tips and How-To | invisionmag.com

Calendar4 months ago
Small Business Saturday Success and More November Dates
It has the potential to bring in a lot of new customers.
Ask INVISION4 months ago
Pulling Off a Successful Event and More Questions for October
Your questions answered by our experts.
Tip Sheet4 months ago
Avoid the Political Fracas and More Tips for October
Will there even be airtime for your advertising during election season?
Real Deal4 months ago
A Customer Breaks a Pair of Frames While Showrooming … and Just Walks Out! What’s a Novice Sales Associate to Do?
MENDENHALL VISION CENTER, an Anchorage-based optometry office, recently lost their star optician to a competing practice. Two weeks ago, the owners promoted Nick, a technician, to...
Columns4 months ago
Some Important Reasons to Embrace Diversity in Your Practice You May Not Have Thought About
While these are important, it's not just about gender or ethnic diversity.
Columns4 months ago
Avoiding Burnout in the Age of High Volume and High-Stress Optometry
THE PACE OF HEALTHCARE has changed. Doctors are tasked with seeing more patients in less time. Additionally, performance is evaluated by productivity goals that often hinge...
John Marvin4 months ago
Making the Wrong Decision Is Better Than Making No Decision at All
Bad decisions can be painful. But inaction because you're afraid you'll make an incorrect choice is worse.
Robert Bell4 months ago
How to Handle Cold Calling Reps, Bonus Downloadable Form!
It's hard to determine which sales reps could be valuable to you. Here's a form that will help.
Columns4 months ago
Be a Game Changer and Make Your Competition Irrelevant
Facing competition in your market? Make yourself into something completely new.
Tips and How-To5 months ago
Focus on Your Rep Relationship
If you have to choose between having a great relationship with a company or vendor and having a great relationship with your rep, I would choose...
Editor's Note5 months ago
If You Could Be Someone Else for a Day, Would You?
I am a curious person. Always have been. I was one of those kids that asked questions about everything. Turns out it is a good trait...
Line Time5 months ago
Invoke the Power of the Parent
Everybody loves mom and dad, don't they?
Brainstorms5 months ago
Reward Dis-Loyalty
Incentivize your clients to visit your competitors. Then they'll realize how great you really are.
Manager's To-Do5 months ago
Is It Already Time to Get Ready for the Holidays? Yup! And More Manager’s To-Dos for October
Start preparing for the year-end rush.
Calendar5 months ago
Time to Pour Yourself A Beer and More October Dates
It's time to recognize the power of checklists.
Buzz Session5 months ago
You’d Be Donald Trump, Mother Theresa or Elvis Presley for a Day If You Could
Who would you be for a day, if you could be anyone?
Do You Or Don't You5 months ago
54% of You Like the Flexibility of Part-Timers. The Rest Don’t Think They’re Worth the Investment
THIS MONTH’S QUESTION: Do you hire part-time employees? Yes: 54% Only have one part time employee, she went from FT to PT, she otherwise would have quit....
Tip Sheet5 months ago
Talk Up Your Staff and More Tips for September
Encourage multiple pair sales with a box to store eyewear.
Real Deal5 months ago
A Bad Online Prescription Induces Prism with the Correct Rx, What’s an Optician to Do for Her Frustrated Patient?
How far would you go to serve a patient uncomfortable with the correct lenses?
Ask INVISION5 months ago
What Impression is Your Email Address Giving and More Questions for September
Get a real email address, eyeexpert@hotmail.com.

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