The main driver of revenue — the staff — often gets the least amount of investment but they can make or break an office.
It' not just a buzzwords, its a path toward a sense of comradery and empowerment for your team.
There is no one correct way to win but you do need to find the people who will clap loudest.
Like training staff to sell in uncertain times.
Including Risky Business, Labor Day and the start of fall.
Blogs, website, and (ahem) optical industry trade publications always are on the lookout for good content and dependable contributors.
Brain Squad members share memorable moments in customer care and how they keep their patients coming back.
Customers can be a tricky lot to deal with. Your business needs them to survive. Yet, we’ve all dealt with individual customers who simply aren’t worth...
Automating certain inventory actions will help your business be more efficient, effective, and profitable.
Dr. Erin Rueff, OD, an assistant professor at Marshall B. Ketchum University, has a checklist for perspective optometry students.
Placing smaller frame orders on a more frequent basis leads to higher sales, lower returns, and less headaches.
The ZIP Code also turns 60. Celebrate with an experiment.
Carissa Dunphy of Optician Now and ROWT Magazine has compiled an impressive selection of her favorite reads.
Such as, what’s better for a billboard - a smaller local road or a major arterial route?
If you’ve ever found yourself in this predicament, what did you do?
The final installment of Robert Bell’s four-part series on how to tell YOUR story to strengthen your brand.
Marshall B. Ketchum University dean Dr. Mark Nakano explains why optometry consistently ranks among the best jobs in the U.S.
And start sending reminders to any vacation-bound clients to pack a backup pair of contacts or glasses.
How would your office handle it?
And let’s get rid of the never-ending frame clearance while we’re at it.