Tips and How-To | InvisionMag.com

Real Deal4 months ago
Optician Wants to Ignore Part of Prescription — but Is That Her Right?
The doctor prescribed it for the customer; the optician said he'd hate it. Who wins?
Buzz Session4 months ago
What Vow Will You Make Right Now for the New Year?
Brain Squad members share their 2019 goals.
Manager's To-Do5 months ago
Start the Year Right and More Manager’s To-Dos for December and January
End 2018 right, and start 2019 strong with this month's to-do list.
Cover Stories6 months ago
An Eyecare Pro’s Visual Guide to Making Better Choices in 5 Critical Categories
Making decisions is hard, we’ve made it easy.
Line Time6 months ago
Here’s a Convincing Metaphor for Parents Who Won’t Update Their Child’s Prescription
A child's feet change over time; why wouldn't their eyes?
Brainstorms6 months ago
Limit Supply to Increase Demand
Try creating a "limited edition" tied to a local event.
Tips and How-To6 months ago
Optics is More Than Frames and Lenses
Colorado eyecare pro feels a responsibility to eyecare.
Editor's Note6 months ago
Inspiration When You’re Running on Fumes
Sometimes, the tank gets empty. Filling up on great ideas should get you started again.
Manager's To-Do6 months ago
Start Stretching! Flex Spending Season is Almost Upon Us and More Manager’s To-Dos for November
Are you ready to make some money?
Do You Or Don't You6 months ago
Do You or Don’t You Belong to Any Community or (Small) Business Organizations?
More than half of you are members.
Buzz Session6 months ago
Not That Again! The Questions You Wish Patients Would Stop Asking
"Can I get a trial contact?"
Calendar6 months ago
Small Business Saturday Success and More November Dates
It has the potential to bring in a lot of new customers.
Ask INVISION6 months ago
Pulling Off a Successful Event and More Questions for October
Your questions answered by our experts.
Tip Sheet6 months ago
Avoid the Political Fracas and More Tips for October
Will there even be airtime for your advertising during election season?
Real Deal6 months ago
A Customer Breaks a Pair of Frames While Showrooming … and Just Walks Out! What’s a Novice Sales Associate to Do?
MENDENHALL VISION CENTER, an Anchorage-based optometry office, recently lost their star optician to a competing practice. Two weeks ago, the owners promoted Nick, a technician, to...
Columns6 months ago
Some Important Reasons to Embrace Diversity in Your Practice You May Not Have Thought About
While these are important, it's not just about gender or ethnic diversity.
Columns6 months ago
Avoiding Burnout in the Age of High Volume and High-Stress Optometry
THE PACE OF HEALTHCARE has changed. Doctors are tasked with seeing more patients in less time. Additionally, performance is evaluated by productivity goals that often hinge...
John Marvin6 months ago
Making the Wrong Decision Is Better Than Making No Decision at All
Bad decisions can be painful. But inaction because you're afraid you'll make an incorrect choice is worse.
Robert Bell6 months ago
How to Handle Cold Calling Reps, Bonus Downloadable Form!
It's hard to determine which sales reps could be valuable to you. Here's a form that will help.
Columns6 months ago
Be a Game Changer and Make Your Competition Irrelevant
Facing competition in your market? Make yourself into something completely new.

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