Can you celebrate the 40th anniversary of the release of "Animal House"?
Here's what you need to do in July.
"I plow your driveway when it snows; you serve my family's eye needs."
Growth is exciting, but can also bring challenges. Do these things to master growth.
Healthy employees are happier, and perform better than unhealthy ones.
As Ben Franklin said, “When you are finished changing, you’re finished.”
Don’t give patients a reason to go elsewhere by rejecting the idea of being a retailer.
I am not a mother yet, and for better or worse, that ship has most likely sailed. But I do have lots of kids in my...
There are some laws that must be obeyed.
Do signage creatively to make customers like you more.
A successful bank holds one every week.
AOA-supported program helps guarantee healthy vision for infants.
"Stop touching frames with viscous little fingers!"
One option is to charge a non-client, but offer a credit if they return for an exam or eyewear purchase.
Here's how to maintain your momentum this month.
Many of you are too emotionally wrapped up in closing deals.
Stocking your optical is not just "decorating".
Visits during blizzards? Patient queries while in gym clothes? It's all part of the package of being a local OD.
Take time each day to turn off your autopilot and focus on the here and now.
This skin metaphor connects with a lot of patients.