The vision was primarily that eyewear is jewelry for eyes or the face. Words to Remember In describing the thought process behind the design of her...
Having a bad day? Need a little shot of inspiration? Create your very own ‘kudos file’ to motivate yourself BY Rebecca Johnson Published in the July/August...
America’s Finest Optical Retailers entries show just how good independent ECPs are By ROBERT BELL Published in the July/August 2014 issue INVISION recently asked me to...
Consider giving him extended leave, with some portion of his pay.
Robert Bell believes in “uncommon sense” and challenging the status quo of traditional selling methods. He is the creator of The EyeCoach Selling System and managing...
Goodbye, Dirty Bills Nobody really likes old, dirty money. In fact, when researchers at the University of Winnipeg gave students $20 and told them they could...
MAY 12 In the 51 years since President John F. Kennedy added the presidential seal of approval to National Small Business Week, it has never been...
WEEK 1 MAY 12-16 FINANCES Maybe your fixed costs aren’t as fixed as you think. Analyze every contract — from the water cooler company to your...
NOW IS THE TIME TO SURVIVE (AND THRIVE) By sharing smart ideas and good practices, eyecare professionals can conquer any obstacle. i’ve had three eye exams...
REBECCA JOHNSON is a 30-year veteran in the eyecare business. She is the executive director of Business Consultative Services for GPN and owner of EyeTrain4You, an...
Nine key dates that eyecare professionals should be thinking about in the coming months. MARCH 17 / Since your clients are already sporting green clothes, chugging...
Help your practice make a better first impression with creative ideas for lighting, décor and more Just as the right eyewear can improve your patients’ vision...
Between Facebook, YouTube and other social media, we seem to broadcast much of our lives online. But what if that were really true? Imagine getting a...
Keith Ferrazzi, author of Never Eat Alone, probably didn’t send you a Christmas card last year. He concentrates his energies on birthdays. Why? Many businesses send...
Manager’s To-Do List: March/April 2014 Published in the March/April 2014 issue Week 1 | MAR. 10-14 MARKETING Put together a selection of fun green frames and...
A young doctor shares the ups and downs — but mostly ups — of his first two years as an OD BY DR. THANH MAI Published...
Editor’s Note: “Real Deal” is a fictional scenario designed to read like real-life business events. The businesses and people mentioned in this story should not be...
If you have a suggestion box all the time, the novelty will wear off, and no one will contribute. Instead, keep your suggestion box out for...
Don’t Just Fit, Outfit More and more these days, the eyewear completes the outfit. You should do whatever you can to encourage this attitude, as it...
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