Stocking your optical is not just "decorating".
Visits during blizzards? Patient queries while in gym clothes? It's all part of the package of being a local OD.
Take time each day to turn off your autopilot and focus on the here and now.
This skin metaphor connects with a lot of patients.
Do it the way they do it in Vegas.
Important lessons learned at Vision Expo East.
"We feel it doesn’t fit the 'feel' we want to create."
"Optometrists are the best doctors to visit — no blood and you can keep your clothes on."
Start by setting up Google Alerts for your business name.
Send the moms amongst your patients flowers or a small gift.
It's the case of the uneasy momnesiac.
Don't ignore those one-star reviews. Instead, discuss them as a team.
As I write this, I am currently coming off my Vision Expo East hangover. I don’t know about you, but there is something about the frenetic...
Trust your gut, and let them go.
Try softening your language to turn your expert advice into a suggestion.
In everything we do, we have to emphasize convenience.
What to look out for, and what to do if you encounter a workplace bully.
It's a simple tip to help first-time progressive-wearers use their new eyewear correctly.
Create an “insider” feeling among your core fans.
Many see these as a cost (and a perk) of doing business.