What was the most joy you had in the office this week? It shouldn't take more than a second or two to remember.
There are hundreds of areas where you can differentiate.
Don't let problem patients drag your business down.
"I’d rather spend my valuable time running my business."
"We're on Facebook, look us up!" isn't enough.
It's simple advice, and it applies to everyone.
A patient denied before-hours service takes matters into her own hands.
I love my job. And writing this column every issue is one of my favorite things to do. It allows me free reign to riff on...
Patients just want to be heard.
As an optical professional, your best investment is in your people.
The war over the PD could be at an end.
If you initiate the insurance conversation with your customer, you are shooting yourself in the foot.
To start, you’ll need a minimum of two pairs per day.
This approach kicks Buyer’s Remorse in the pants!
Personal recommendations are more important than they've ever been before.
Find out what’s happening on the local fashion scene.
A request for ASL translation shakes up this small office. Does the practice have any options?
Many who don't promote are enthusiastic about the idea.
See the new and upcoming technologies that have the Brain Squad geeking out.
You ask for their support; give them yours.