Real Deal | InvisionMag.com

Real Deal

A Compensated Lens Design Tripped Up This Eye Doc

The patient wants his glasses and exam refunded.

Real Deal2 weeks ago
An Order is Canceled After the Insurance Company Steals the Work. How Must the Office React?
An order is canceled after the insurance company steals the work. How must the office react?
Real Deal3 weeks ago
A New Owner OD Needs to Navigate the Bartering Culture in His New Community
"I plow your driveway when it snows; you serve my family's eye needs."
Real Deal2 months ago
A Patient Pushes an Optician to Bend the Rules. Is This A Gray Area Or Are They Committing Fraud?
The case of the fraudulent filing.
Real Deal2 months ago
A Difficult Teenager, Absent Parents and Unacceptable Behavior … Kick the Kid Out or No?
This office wants to show a pre-teen the door – should mitigating circumstances change their minds?
Real Deal3 months ago
Optician Wants to Ignore Part of Prescription — but Is That Her Right?
The doctor prescribed it for the customer; the optician said he'd hate it. Who wins?
Real Deal5 months ago
A Customer Breaks a Pair of Frames While Showrooming … and Just Walks Out! What’s a Novice Sales Associate to Do?
MENDENHALL VISION CENTER, an Anchorage-based optometry office, recently lost their star optician to a competing practice. Two weeks ago, the owners promoted Nick, a technician, to...
Real Deal6 months ago
A Bad Online Prescription Induces Prism with the Correct Rx, What’s an Optician to Do for Her Frustrated Patient?
How far would you go to serve a patient uncomfortable with the correct lenses?
Real Deal7 months ago
Did This Doctor Make a Mistake By Leaving His Top Manager Out of the Decision Loop?
A doctor alienates his manager by relying too much on his favorite tech. How can balance be maintained?
Real Deal7 months ago
A Doctor Doesn’t Want to Follow the Rules, How Liable is the Insurance Biller?
She feels like she is doing something very, very wrong and nobody else cares.
Real Deal11 months ago
A Pregnant Biller is Anxious About the Billing Decisions of the OD. Here’s What You Would Do
It's the case of the uneasy momnesiac.
Real Deal12 months ago
How Would You Rate This Practice’s Handling of an Angry Early Bird?
A patient denied before-hours service takes matters into her own hands.
Real Deal1 year ago
A Small Practice, a Deaf Patient, an ASL Translator Paid For … What Happens When the Patient Cancels?
A request for ASL translation shakes up this small office. Does the practice have any options?
Real Deal1 year ago
When a Student Extern Disrupts an Office’s Established Procedures, How Can an Owner/OD Regain Control?
An optometry student extern is causing problems for a practice. How can the owner rein her in?
Real Deal1 year ago
She Thought Re-Selling Well-Priced Ophthalmic Frames Found in a Local Department Store Was a Good Idea. Was She Wrong?
An office is selling discount ophthalmic frames from a department store. How can they manage consumer backlash?
Real Deal1 year ago
With An Expensive Remake Ahead, Should This Practice Eat the Costs?
In this month's "Real Deal" from INVISION magazine, a patient’s valid prescription no longer meets his refractive needs. Does the practice eat the remake costs?
Real Deal1 year ago
Is There Any Action This Optometrist Can Take When a Charity Award Recipient Might Not Deserve It?
A needy child receives a donated exam and glasses, but this mother’s choices spark skepticism from staff.
Real Deal2 years ago
Did This Doctor Make a Mistake By Leaving His Top Manager Out of the Decision Loop?
A doctor alienates his manager by relying too much on his favorite tech. How can balance be maintained? Flynn Optometry Associates was a three-doctor practice in...
Real Deal2 years ago
Is It Okay for a Staff Member to Refuse to Serve a Specific Patient for Personal Reasons?
A staff person has a personal issue with a patient. Where does the manager draw the line? Gina, the managing optometrist of Oxford Optics, was busy...
Real Deal2 years ago
Real Deal: The Case of the Small-Town Blow-Up — Your Thoughts
We want to hear your opinion. In our latest Real Deal scenario, long-term staff member Bonnie has a personal issue with a new patient — her ex-sister-in-law,...

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