Read the answers to some of your holiday questions.
Your questions answered by our experts.
Get a real email address, eyeexpert@hotmail.com.
Send it to hold and promise to call back within an hour.
It could be a time to get important upgrades done.
One option is to charge a non-client, but offer a credit if they return for an exam or eyewear purchase.
Trust your gut, and let them go.
"We're on Facebook, look us up!" isn't enough.
Personal recommendations are more important than they've ever been before.
Don't renovate unless you have a clear goal.
How do you prevent burnout? (And please don’t tell me not to work so much!) OK, how about we suggest you work more, and do it...
I’m thinking it could be time to open a second location. What factors should I be considering? There’s an adage in retail that if you’re going...
An employee is starting to show her age. She’s losing her hearing and becoming forgetful. She wants to work to age 68 — three more years....
Is it true that SBA loans take longer than regular bank loans to be approved? I’d expect as much from a government agency. Actually, the Small...
We need to change the way we do staff meetings. People don’t show up, they complain, and once they’re in there, they aren’t very engaged. There’s...
What’s a good way to cheaply advertise? It’s not new, it’s not high tech and it’s also not done enough by optical retailers: handing out practice-branded...
Why are Russians checking my website? According to Google Analytics, they’re 20 percent of my audience. It’s freaking me out. These are not human visitors, says...
What do you do with patients who contact you via social media or a messaging app seeking medical or other advice? Refer them to your front...
I’ve been approached by a vendor to carry their frames on consignment. What are the pros and cons? The good: It’s a relatively low-risk way of...
Help! My business is like a reality TV show: all unnecessary drama. You’re not alone. After profitability concerns, this is the No. 1 headache of business...
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