Including protecting yourself from small claims litigiousness and email vs. text marketing.
Including helping a dysfunctional team find the love.
Including how to handle necessary free increases.
Like accessing a strip mall location and how to handle a moving sale.
Including avoiding cash flow crunches, sourcing event signage and keeping family members looking for freebies in check.
Like how to renegotiate lease terms and having an event when you feel your store is just too small.
Like getting an employee to stop using terms of endearment and how to suss out whether someone you’ve “clicked” with will really make a good employee.
Also what to look for when contemplating a mall lease … or any lease really.
Like what compromises to make when good sales help is slim pickings.
Like advice on how to get something … anything … done on Fridays and freshening up your exterior for spring.
Like the legalities of claiming you sell at “wholesale” prices and what exactly constitutes spamming?
Like how to sniff out info on business you may want to acquire and when and how to greet customers.
Like the perils of asking family for investment money and what you can and cannot do when it comes to letting go of an employee with...
Including why you should keep investing in employee training even if it feels like they keep leaving.
Including how to build your own board of advisors and keeping your confidential information confidential.
Also some tips on how to get your advertising to resonate with a younger audience.
Plus incentives for employee handbook knowledge and whether or not landlines are still a ‘thing.’
Including how to handle crazy online reviews and if the time is right to refinance.
Like protecting yourself from potentially litigious former employees and how to check your emotions in high-pressure situations.
Like learning to recognize buying signals and whether to give good or bad news first.