Brainstorms To Be Noticed, Create Some Retailing Folklore Published 7 years ago on May 1, 2017 By INVISION Staff Share Tweet “And Nordstrom refunded the cost of a set of tires …” Yawn. OK, so you know the story (for those unfamiliar with this one: invmag.us/051702). What’s important here is not whether it’s a fresh tale or that it’s even true (Nordstrom insists it is). What matters is that it’s now part of American retail folklore, a tireless generator of goodwill capital. This year, create your own legend with one outlandish, cost-be-damned act of customer service — trudge through the snow on Christmas Day to hand-deliver eyewear to a lonely widower at the local assisted living center, design a custom-made pair of goggles for a patient’s dog that has had cataract surgery for free, offer to take back a pair of ill-fitting sunglasses purchased eight months ago. It doesn’t have to become standard operating procedure. Be sure the press finds out — secondhand, of course. Related Topics:Brainstormclient service click to Comment(Comment) Up Next With Plastic Frames, Emphasize ‘Bridge Fit’ Don't Miss One Way to Convince Your Clients to Treat Themselves SPONSORED VIDEO Turn Patients Into Loyal Eyewear Shoppers 80% of patients are browsing eyewear online, are you influencing patients online before your competition? Join thousands of practices thriving with Optify, voted the #1 optical sales tool by EyeVote. Empower your opticians to save time, increase optical revenue, and maximize your EHR data and website with a seamless optical plug-in that keeps patients buying from YOU! Now through August 31st receive a $25 UberEats® gift card when you complete a 15 min demo. Book your demo here.. You may like Promoted Headlines On the Edger Maximizing Profit With In-House Finishing Visionix Made in Italy Italian Trade Agency Turn Patients Into Loyal Eyewear Shoppers Optify Advertisement Latest Trending Videos Press Releases5 hours ago HelpMeSee wins NTSA Modeling and Simulation Award Press Releases5 hours ago Prevent Blindness Declares Third Annual Geographic Atrophy Awareness Week Columns13 hours ago Where Will Optometry Go In the Years to Come? Uncategorized14 hours ago Work to Live, Not Live to Work Sanity Files14 hours ago A Jazz Playing OD Who Eschewed a Music Education for Optometry School Photo Gallery4 days ago Celebrity Eyewear Pics Featuring David Beckham, Bella Hadid, and Tennis Star Coco Gauff Photo Gallery4 weeks ago 33 of the Most Hilariously Relatable Quips About Working During The Holidays Headlines3 weeks ago Marcolin Makes Stunning Acquisition of Luxury Eyewear Brand ic! berlin Cover Stories4 weeks ago 17 Tips to Keep You in the Right Frame of Mind to Provide the Best Possible Eyecare Experience Sanity Files4 weeks ago This Third Generation ECP is Keeping the Family Tradition Alive! Webinars2 months ago Leadership, Empathy, and a Noble Cause Sponsored Content3 months ago Turn Patients Into Loyal Eyewear Shoppers Sponsored Webinars4 months ago Shop! Masterclass Webinar: Sustainability for Retail: How Retailers Create Social, Environmental and Cultural Innovations Sponsored Content4 months ago Now Available: New Varilux® XR series™ Sponsored Webinars5 months ago Human-Centric Design in a Digital World: Creating Unexpected Moments That Inspire, Educate, and Connect at Retail Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Advertisement Most Popular Photo Gallery4 days ago Celebrity Eyewear Pics Featuring David Beckham, Bella Hadid, and Tennis Star Coco Gauff Cover Stories1 week ago The Big Survey 2023 Photo Gallery1 week ago Elite Italian Eyewear on Full Display at Chicago, Seattle Shows Photo Gallery1 day ago 14 Images That Show Why Uber Optics Was Named America’s Finest Optical Retailer for 2023 The Big survey3 days ago The Big Survey 2023: The Basics Columns1 week ago 5 Tips You Need to Know When Going In for That Raise You Deserve Press Releases1 week ago Extraordinary Italian Eyewear Captivates The Independent Eyewear Community Columns13 hours ago Where Will Optometry Go In the Years to Come?