Brainstorms To Create Raving Fans, Offer a Secret Eyewear or Product Line Create an “insider” feeling among your core fans. Published 5 years ago on February 27, 2018 By INVISION Staff Invision March 2018 Issue Share Tweet Psst! Want to turbo charge sales on the sly? Sell a “secret” item or line of eyewear that customers have to specifically ask for when they come in the store. Why do that? It creates an “insider” feeling among your core fans and gives them something special to share with their friends. This is essential word of mouth marketing, argues small-business blogger Andy Sernovitz. Related Topics:BrainstormINVISION March '18 click to Comment(Comment) Up Next Forget a Trunk Show Day … Try a Week Don't Miss Get on the Catwalk During Fashion Week SPONSORED VIDEO Explore New Crizal® Sapphire™ HR lenses on Leonardo Did you know there’s an online course on the new Crizal Sapphire HR lenses available now on Leonardo? With best-in-class learning content, including a wide range of ABO certified CE courses, Leonardo can take your practice’s optical knowledge to the next level. Visit leonardo.essilorluxottica.com today to learn about new Crizal Sapphire HR and take advantage of the 3-month free trial of this innovative online learning platform brought to you by EssilorLuxottica. You may like Finding Lending Options That Understand the Needs of ECPs Just Got a Whole Lot Easier 3D Printed Eyewear Has Come a Long Way Classics With a Twist and Advancements in Lens Techonologies Top These Latest Releases Promoted Headlines 5 REASONS WHY BIOACETATE S70® IS THE BETTER, GREENER ALTERNATIVE FOR EYEWEAR Explore New Crizal® Sapphire™ HR lenses on Leonardo Essilor Varilux Young Presbyope Testimonial Video Essilor Advertisement Latest Trending Videos Better Vision29 mins ago Finding Lending Options That Understand the Needs of ECPs Just Got a Whole Lot Easier Products52 mins ago 3D Printed Eyewear Has Come a Long Way Products1 hour ago Classics With a Twist and Advancements in Lens Techonologies Top These Latest Releases Press Releases4 hours ago Wiley X Opens New State-of-the-Art Headquarters in Frisco, Texas Press Releases4 hours ago Independent Boutique Retailers Invited to Submit Their Stories for the OPTImum Retail Award Headlines3 weeks ago Optical Industry Trade Shows and Conferences 2023 Headlines3 weeks ago Georgia Ophthalmologist to Pay $1.85M to Settle Fraud Claims Headlines1 week ago Data Incidents Reported at 2 Eyecare Practices Headlines3 weeks ago Founding Dean Named for Optometry School at High Point University in North Carolina Real Deal3 weeks ago Patients Are Upset About Unexpected Out-of-Pocket Costs. Who’s to Blame? 4ECPs Webinars1 day ago 5 SEO Tips You Can Implement Today Spexy1 week ago Stop Your Patients From Cheating with Online Opticals! Spexy2 weeks ago 3 Reasons to Purge Stagnant Inventory for the New Year Sponsored Content2 months ago Explore New Crizal® Sapphire™ HR lenses on Leonardo Sponsored Content2 months ago Varilux Young Presbyope Testimonial Video Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Advertisement Most Popular Headlines1 week ago Data Incidents Reported at 2 Eyecare Practices Style to Sell!7 days ago You Only Need 5 Minutes to Increase Your Capture Rate! Seriously. Headlines1 week ago Nelly’s Continuous Eye Rolls During Odd Performance in Australia Draw Concern Headlines5 days ago These Videos May Finally Get You to Stop Rubbing Your Eyes Once and For All Products1 week ago Not So Basic: 9 Patterned Specs and Sun Styles for Something Special Headlines7 days ago Jill Biden Resumes Schedule After Cancer Removed from Eyelid, Chest Sponsored Content18 hours ago 5 REASONS WHY BIOACETATE S70® IS THE BETTER, GREENER ALTERNATIVE FOR EYEWEAR Buzz Session1 week ago Start the Year on a Positive Note! ECPs Share the Last Thing That Brought a Smile to Their Face