1 If your upper lip is itching to join Miles Teller, Brad Pitt, and some of the other celebs who are leading the moustache revival while joining a cause, Movember is for you. For the month of November, men cultivate a mustache and do good by seeking out sponsorship for their efforts. Encourage your staff and customers to help raise money and awareness for men’s health.
19 On Guinness World Records Day, think of a number and promote yourself. Are you closing in on your 10,000th Rx filled? Your 5,000th patient treated? 50th year in business? Run some numbers, select a pending milestone and then let the local media in on the countdown with news of how you plan to celebrate.
22 On Family Volunteer Day, it’s your big chance to demonstrate you have a purpose beyond yourself. Make a statement that, for your business, the holiday season is not just about sales. Get involved in a community-improvement project or sponsor a meal for the homeless.
29 The last week of November offers something for everyone: Black Friday, Cyber Monday, Weed Wednesday. But for optical retailers, Small Business Saturday deserves the thickest red circle on your calendar, with many reporting it’s one of their biggest days of the year. Hold a class, a trunk show, or wine-tasting that underscores the personal touch you bring to retail.
