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Tort Report: 9 Variations on an Optical Mainstay

Catch some of the most notable new tortoise styles.

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In Your Dreams

Five-year-old Barcelona-based brand Gigi Barcelona has launched its first campaign — OWN YOUR DREAMS. Inspired by lucid dreams, the campaign plays in the space between dreams and reality. The concept behind the campaign is that we are able to control our lives and make our dreams a reality. The campaign is accompanied by a video titled The Relay, which can be viewed on their website. The Jazz ophthalmic style (r) and Miami sunglass (l).

$229-$329

gigibarcelona.com

Via Spiga

A full-rimmed zyl frame, the Tabita brings its style game with metal rivets and an engraved Via Spiga logo.
(800) 765-3700, zyloware.com

$188.85

Cole Haan

Made with ultra-thin stainless steel and the lightest of rubbers, the slim-and-trim CH6067 is part of Altair’s Grand.ØS Collection and shown here in Tokyo tortoise.
(800) 505-5557, altaireyewear.com

$126

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L.K.Bennett

Oversized, yet not overdone, the acetate LKBSUN12 makes its mark by bringing a solid and a tort look together.
millmeadopticalgroup.com

$220

Blackfin

Part of the Blackfin Lamina PLUS collection, the Jedway is a titanium frame with acetate rims. It features the Sharklock locking system (which received the Silmo d’Or prize) and Swordfish temple tips with break-off guides for easy shortening.
(877) 889-0399, villaeyewear.com

$425

Rain City

Straight out of the Pacific Northwest, the woodgrain texture and matte split on a P3 shape give the acetate 1054 its uniqueness.
(866) 214-8987, raincityeyewear.com

$249

Komono

The Quin White Gold delivers a quiet look — one where the tort is almost a secret. With acetate tips, this frame features a three-barrel stainless steel hinge.
(844) 240-4130, komono.com

$191.12

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Tom Ford

A combination cat-eye shape, the FT0657 brings the runway to the wearer and features the T logo on the rim.
(800) 345-8482, marcolin.com

$475

Giorgio Armani

With unexpected shapes and colors, the Les Malachites embodies the personality and fashion-forward feel of the Giorgio Armani brand. This style is a metal frame with an acetate bar.
(800) 422-2020, my.luxottica.com

$330

Original Penguin

Named in honor of legendary bowler Anthony Earl, the acetate Earl combines light and dark torts, with a bit of translucency added to the mix as well.
(800) 627-2898, kenmarkeyewear.com

$180

Rachel Bozek is a contributing writer for INVISION.

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New Licenses Galore and More of What You Need to Know for January

What’s new in 2019.

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Becks Spex

Marchon and Victoria Beckham Ltd. have entered into an exclusive, long-term global licensing agreement for sun and optical eyewear launching for Fall 2019. Developed in Italy, the collections embody Beckham’s refined aesthetic referencing the brand’s distinctively modern ready-to-wear and accessories lines and will be sold globally in select department stores, specialty stores, and premium optical retailers, as well as in Victoria Beckham retail locations and on victoriabeckham.com. / marchon.com

Sightbox for Doctors and Patients

Sightbox, the membership contact lens service, has launched a new website offering unbranded, OD-reviewed educational content that eyecare professionals can share with their patients. In addition to educational resources, content on the site includes a doctor-contributed blog, Sightbox FAQs, and informational videos. doctor.sightbox.com

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A Very British Partnership

Luxury British eyewear brand Cutler and Gross and British designer Paul Smith have entered a 3-year agreement for the design, production and worldwide distribution of Paul Smith sunglasses and optical frames. All frames will be made by hand at Cutler and Gross’ factory in Italy. The collection launches at Mido in February 2019. cutlerandgross.com

New Eye Health Center

Prevent Blindness has established the Center for Vision and Population Health, a coordinating body for effective practices, state-level technical assistance, and programmatic interventions, to advance vision and eye health from a population health perspective. Working in collaboration with experts, CVPH will identify areas of geographic, population and disease significance to elevate the attention given to eye health in public health programs. preventblindness.org

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Products

ECPs Share Their Best Selling Frames for November

Check out the products that have been flying off the racks.

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The DI VALDI 8013 Col. 90 sold five times this month. The colors are fantastic, and the shape fits almost everybody. In sun, COSTA Zane Realtree was the big winner. With hunting season in full swing, the camo seem to fly off the shelf. Frances Ann Layton, Eye Associates of South Georgia, Valdosta, GA

KLiiK Eyewear is beautiful and fun, but caters toward women with smaller, hard-to-fit faces. The 610 is a full-rim combination frame in a semi cat eye shape available in four marbleized colors. $186.

FYSH and KLIIK by Westgroupe. The KLiiK 610 is the most popular in any color. Polaroid sunglasses too. They’re affordable and do the job. Jade Kowalick, Ryczek Eye Associates, St. Petersburg, FL

Top-selling vision brands in November
Eyeglasses

(11), MODO (5), Kate Spade (4), OGI (3), Scott Harris (3), Cinzia (2), Di Valdi (2), Etnia Barcelona (2), FYSH (2), Gucci (2), Isaac Mizrahi (2), Lafont (2), Nike (2), Realtree (2)

Sunglasses

(12), Maui Jim (10), Oakley (8), Wiley X (6), Costa (5), Etnia Barcelona (2), Polaroid (2)

* Brands mentioned by multiple Brain Squad members when asked what had sold well in November. Join at invisionmag.com/brainsquad.

  • The ISAAC MIZRAHI 30001 has been our biggest seller. We sold three in one day. I had a patient come in that showed me a picture of two frames she was looking for and one was similar, I pulled it off the board, she tried it on and loved it. She didn’t try anything else on. Now I’m keeping one on the board and just drop shipping to our lab. Caitlin Wicka, San Juan Eye Center, Montrose, CO
  • NIKE, which typically is sold mostly to kids and teens. They like the brand cache as well as the fun colors. The COSTA Jose sun is repeatedly the best-selling model in our office due to its gender neutrality. Carissa Dunphy, Duvall Advanced Family Eyecare, Duvall, WA
  • Nouveau REALTREE GIRL G307 in Blue. It looks great on most women. ClearVision’s OCEAN PACIFIC Pearl sunglasses in Gold. Everyone likes the classic mirrored aviators. Deanna Phillips, Clemmons Family Eye Care, Clemmons, NC
  • McGee’s LIFE IS GOOD line has performed nicely and is an insurance-friendly price point. Becky Furuta, Avenue Vision, Golden, CO
  • Kering’s GUCCI women’s ophthalmic and sun. Leisa Lauer, Dr. H Michael Shack, Newport Beach, FL
  • ‘Tis the season for WILEY X! Caitlin Bruno, Binyon Vision Center, Bellingham, WA
  • FACE Á FACE, anything from the Bocca collection! The ladies love them. They are conversation starters and what woman doesn’t like to talk about themselves? Leah Johnson, Central Texas Eye Center, San Marcos, TX
  • ETNIA BARCELONA in both sun and optical, great colors and styles. Shane Clark, OD, Infinity EyeCare, Rapid City, SD
  • COSTA suns, we are in the gulf coast area and it is the favorite for fishermen. Pam Housley, Texas State Optical of Nederland, Port Arthur, TX
  • In both ophthalmic and sun, ANNE ET VALENTIN! Great fit, fabulous styles and beautiful colors. Paula Hornbeck, Eye Candy & Eye Candy Kids, Delafield, WI
  • BEVEL probably because we got new product in. Nancy Revis, Uber Optics, Petaluma, CA
  • EUROPA brands tied. Jules Kohler, North Shore Eye Health and Wellness, Cedarburg, WI
  • LIZ CLAIBORNE. They have a fantastic selection of petite frames for women. Rick Rickgauer, Vision Associates, Girard, PA
  • The LAFONT Becky in every color. Literally sell at least 4-6 a month since it launched. Lafont speaks for themselves for this one. Heather Harrington, Elevated Eyecare, Denver, CO
  • HARLEY DAVIDSON. They have big eye sizes for men with big heads. Diana Sims, Buena Vista Optical, Chicago, IL
  • RAEN, specifically the Marin and the Doheny. Both are classic shapes and the brand as a whole hits a price point that most patients love. Travis LeFevre, Krystal Vision, Logan, UT
  • TIFFANY & CO. If I would have to explain why they so well, I would say because it’s Tiffany and women know what they want. Josh Bladh, Dr. Bladh OD, Diamond Bar, CA
  • RAY-BAN, Ray-Ban, Ray-Ban; everyone looooves Ray-Ban. Tom Brillante, OD, Decatur Eye Care, Decatur, GA
  • The exceptional and handmade in America KALA EYEWEAR flew off the shelf! KALA is predominantly a zyl collection and has many “academic” or “vintage” styles. During the fall, they tend to be particularly appealing to my clients! They make you want to kick up some leaves whilst walking to the library on a Saturday afternoon. Elle Tatum, Elle’s Island Spectacle, Bainbridge Island, WA
  • VUARNET, we just started carrying it and it’s a hit! Dave Schultz, OD, Urban Optics, San Luis Obispo, CA
  • COCO SONG by Area 98. Customers love the mixture of colors combined with the peacock feathers embedded in the frames. Scott Keating, OD, Vision Trends, Dover, OH
  • SCOTT HARRIS Vintage frames! They provide those trendy “vintage” looks at a great price and great quality, in modern colors. The V-17 is perhaps our best-selling frame of all time, for everyone from professional Santa Claus’s to Harry Potter wannabes. Jen Heller, Pend Oreille Vision Care, Sandpoint, ID
  • Europa’s ALAN J, made in the USA. For sun, RIO RAY has a great Rx price. John LaShorne, Brown County Eye Care, Nashville, IN
  • MAUI JIM suns we have a big selection and we try to show them to everyone using the demonstrator. Bob McBeath, Edina Eye, Edina, MN
  • FLEXON and AUTOFLEX always seem to be our top selling brands. Lynn Geis, San Juan Eye Center, Montrose, CO
  • ETNIA BARCELONA due to our Trunk Show which was very successful. In particular, the Veracruz in ophthalmic and the Etna sun in red because it’s amazeballs gorgeous. Nikki Griffin, EyeStyles Optical and Boutique, Oakdale, MN
  • REVLON and our new line, VINCE CAMUTO. People wanted a new look that was different for their annual/ biannual visit. Jill Sweig, OD, Oyster Bay Optics, Oyster Bay, NY

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. eyecare business serving the public, you’re invited to join the INVISION Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting eyecare professionals. Good deal, right? Sign up here.

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Better Vision

3 Eyecare Pros on Bundling Lens Packages for Easier Sales

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When it comes to bundling services, the telecommunications companies have it down to a fine art. Bundling phone, Internet and TV can save consumers a lot of money. That principle is becoming more common in the optical industry. Some frame companies have partnered with lens manufacturers to offer combined product while others promote a lens and premium lens features option.

Essilor has its Ultimate Lens Package which offers packaged lens features for single vision and presbyopic patients. Tifosi Optics, with its lightweight durable frames, is pairing them with HOYA Rx lenses. If beauty is in the eye of the beholder then some of these bundled packages could look very attractive to your patients. 

EyeOs Premium Readers

SmartRx complete prescription eyewear package with aspheric or digital single vision lenses, as well as 100 percent backside digital progressive lenses. All SmartRx eyewear packages come with premium AR.

(800) 625-1880 eyeoseyewear.com


Shamir

The Shamir Autograph III: For Work – Shamir WorkSpace, and Play – Shamir Attitude III Fashion.

(877) 514-8330 shamirlens.com


Tifosi/Hoya

Advanced Sun Packages feature a Coppertone polarized lens and can be purchased in SingleVision iQ lenses or in the HOYALUX Array progressive lenses. Tifosi’s Marzen Tortoise frame with HOYALUX Array Brown lenses.

Tifosi Optics (866) 310-0996 tifosioptics.com
HOYA (800)818-4692 hoyaoptics.com


Essilor

The Ultimate Lens Package includes Eyezen+, Crizal Sapphire 360° UV and Transitions Signature VII for single vision patients and Varilux X Series, Crizal Sapphire 360° UV and Transitions Signature VII for presbyopic.

(800)377-4567 essilorusa.com


Smart Ways to Sell Bundled Lenses

Dr. Rahim KanjiModern Eyes Optometry, Virginia Beach, VA 

Patient satisfaction is the highest we’ve ever had with any Essilor product with the Ultimate Lens Package and its current incentive. A majority of our patients have some form of medical vision insurance which discounts the cost of the first set of lenses and a portion or all of the frame. They get the second set of lenses of equal or lesser value at no charge and are responsible for the retail price of the second frame. In my 13 years of private practice this is the first time I have seen a promotion of this caliber directly from a manufacturer. In the exam room I say to my patients, “there’s a manufacturer’s promotion going on right now where they’re giving away a second set of lenses at no charge to you. It’s a deal of a lifetime and may not be offered again, so I highly recommend you take advantage of it.” The beauty is there’s a progressive lens and a single vision lens option. Both come with a smart blue filter, Crizal coating and Transitions. A majority of our patients take advantage of the polarized Xperio UV sunglass lenses for their complimentary second set of lenses. Before now, while many patients valued the importance of polarized sunglasses, very few actually purchased them until the Ultimate Lens Package came out in September. Our optical staff has been overwhelmed with multiple pairs sales and in the first few months of the promotion we sold more ophthalmic suns than we did the entire year leading up to the promotion. Many of our patients have also referred their friends, family members and co-workers to our office for the promotion too.

Sarah BocashEyelook Optical, Portsmouth, NH

Offering EyeOs’ SmartRx total frame and lenses package is a new avenue for us. We have always offered ZEISS lenses but previously when patients bought an EyeOs frame with a ZEISS CR39 lens with AR coating it cost them about $325.  For the past few months we’ve been offering EyeOs ophthalmic quality frames with very good quality lenses in a complete frame and lenses package that costs $159+ for single vision and $269+ for digital PAL. We’re aiming the total package at Millennials who want convenience and quality products at an affordable price. We can create a customer relationship with them by giving them better quality than they would get online and by having our optician fit them. I also love to use SmartRx as a second and third pair option when price becomes an issue. We’re a high-end boutique and this deal has opened the door for us to offer a quality product at a good price. It’s a product we’re comfortable standing behind.

Dr. Cindy Seemann Design Vision Optical, Wauwatosa, WI 

Tifosi is a new sunglass line for us. We carry other sun lines with RX but they are more expensive. With the Advanced Sun Package, Tifosi fits a great price point and we love the option of having the HOYA lab do the RX lenses. Tifosi has the frames and HOYA has the lenses — brands that are very well recognized in the active sports market.

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