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Totally Kidding: Grown-Up-Inspired or Let-Kids-Be-Kids, Eyewear Designs That Allow Children to Celebrate Their Personal Style

All jokes aside, these 9 styles offer little kids big style.

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Cannon Ball! (ABOVE)

Some things just never get old. ZOOBUG LONDON is jumping into SS19 with their newest collection of kid’s sun styles designed for 0-9 year olds. The award-winning brand’s sunnies are fit with adult-quality polarized lenses and mix a strong color palette, innovative design and adventurous shapes that kids of all ages will love. MSRP: $99-$159. zoobug.com

Milo & Me

Created for the three-to-five-year-old set, the H85090 has fully adjustable, flexible temples and comes in a range of colors. The durable, lightweight frames include a sport strap and ear hooks.

(800) 955-6544, hilcovision.com

$60

Ray-Ban Jr

The unisex Signet Junior from Ray-Ban makes a cool, grown-up look super accessible to kids. This lightweight, full metal sun style features a double bridge and offers 100% UV protection.

(800) 422-2020, my.luxottica.com

$125

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Dilli Dalli

Branching out from just desserts, the Brownie is a unisex, rectangular frame ideal for 6 to 12 year olds. Flexible and durable, this style is at the top of the Dilli Dalli age range, which starts with newborn eyewear.

(800) 645-3733, cvoptical.com

$90

Swing Eyewear

The TR 113 offers 100% antibacterial and anti-allergenic qualities, and is unbreakable and coated with organic dye. This Rx-able style is made with TR-90 material.

(877) 835-2393, swingeyewearus.com

$129.99

Real Kids Shades

With an ‘80s sensibility, Switch sunglasses for toddlers change color in the sunshine while providing protection from UVA/UVB rays.

(800) 283-1106, realkidshades.com

$14.95

BBIG

Featuring OBE hinges and inspired by popular adult styles, the 704 is a round, stainless steel frame with quick-fix temples.

bbig-design.com

$190

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NERF

The Danny strikes just the right balance between fun and durable. This frame, geared to tweens and teens, has a flat metal front and plastic temples.

(800) 414-7656, imagewear.com

$150

Tomato Glasses

Coming in with a roar, the TKDC3, made of TR-90, features dinosaurs on the temples as well as grown-up- and kid-friendly adjustable temples and nose pads.

(201) 230-4995, tomatoglasses.com

$136

Nano Vista

Offering an exceptional level of comfort, Nano Vista now includes Nano Custom Fit, which offers an Adaptable Kit to allow for size variations within eye shapes, temples, bridges, and straps. Non-custom models include three new bridge types, and all models feature the 52 hinge and Siliflex construction. The model Replay is available as a Custom-Fit style.

(888) 399-7742, alternativeeyes.com

$165

Rachel Bozek is a contributing writer for INVISION.

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When You’re Passionate About Eye Care, the Right Technology Matters

Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

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Better Vision

The Growing Market for Supplements that Boost Ocular Heath and Functioning

Most nutraceuticals are sold online or over-the-counter but more and more patients are asking for specific recommendations from their optometrist.

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RESEARCH HAS SHOWN that nutraceuticals or supplements can increase macular pigment optical density and help alleviate headaches and eye fatigue. Based on doctor feedback and increased consumer concerns around vision symptoms from device usage, EyePromise developed Screen Shield Teen, an all-natural zeaxanthin fruit-punch flavored chewable vitamin for children ages 4 and up. As with other ocular supplements, it is meant to be taken in conjunction with a daily multi-vitamin. Most nutraceuticals are sold online or over-the-counter but more and more patients are asking for specific recommendations from their optometrist.

Nordic Naturals Eye Health

ProOmega 2000 eye moisture formula.

(800) 662-2544 nordicnaturalspro.com

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Lipotriad Eye Vitamins

Lipotriad Visionary.

(888) 393-5476, lipotriadvitamins.com

Natural Ophthalmics

Total Ocular Function Spray.

(877) 220-9710, natoph.com

Bausch + Lomb

PreserVision AREDS 2 Formula minigel eye vitamins.

(800) 828-9030, bausch.com

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EyePromise

All-natural vitamin line that includes Screen Shield Pro and Screen Shield Teen.

(866) 833-2800, eyepromise.com

Smart Ways To Sell Nutraceuticals

Dr. Rishi Singh, Cole Eye Institute, Cleveland, Clinic, Cleveland, OH

Data overwhelmingly support nutraceuticals for patients with Category 3 age-related macular degeneration (AMD) and category four AMD in one eye. Patients should take vitamins to reduce their conversion to AMD because studies show they can result in a 35-40% reduction over a five-year period which is significant. It’s not hard to persuade patients to buy these because they are on sale everywhere, at stores like Costco and Walmart. We direct them to the right type of vitamin for their eyes and I usually recommend Bausch + Lomb’s Preservision Areds eye vitamin in addition to a senior multivitamin. I suggest they connect with their pharmacist to get the right components for them based on cost and availability.

Dr. Louise Sclafani, Solo Eyecare and Gallery, Chicago and Illinois College of Optometry

Studies have shown that over-the-counter nutraceuticals that contain lutein and zeaxanthin can reduce symptoms like fatigue, contrast sensitivity and glare disability. They can improve visual temporal processing and help build up macular pigments to improve memory and verbal fluency. Since we don’t sell these vitamins in the practice, we recommend patients purchase them online. I suggest they buy the EyePromise family of products. They sell vitamins for geriatrics, sports vision, dry eye and screen time. We don’t yet know the damage of all this screen time on young eyes as many kids suffer from eyestrain, headaches and sleeping problems. I recommend EyePromise’s Screen Shield Teen.

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For These 9 Styles the Temples Make the Frame

They have us rethinking coming at them sideways.

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Chloé

Five acetate beads on each temple define the CE167S, while the oval lenses and metal rims add to its character. Temple tips are accented with Chloé’s signature teardrop cutout.

(800) 645-1300, marchon.com

$455

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L.K.Bennett

Sometimes a tort temple with true depth makes all the difference. The acetate Sun 12 scores a geometric victory by combining its round frame front with a distinct angle on each temple.

millmeadopticalgroup.com

$169

Miu Miu

An acetate-and-metal combination frame, the MU02VS makes its mark with decidedly curved temples, a double bridge, and glitter-infused fronts and temple tips.

(800) 422-2020, my.luxottica.com

$440

Givenchy

The 7152/S, a women’s metal frame with wrapping lens, includes the option of adding crystals. The eye-catching, curved temples include the Givenchy logo on the round tips, adding to the standout features of this style.

(800) 631-1188, mysafilo.com

$450 as shown

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Stella McCartney

What’s in a name? When it comes to the SC0210S, pretty much everything. This bio-acetate style’s temples say it all and make perfect sense for those with a hankering for sparkle.

kering.com

$380

Proof

Made with hand-layered, sustainably sourced wood, the Ontario turns heads with its return-to-nature sensibility. A look inside the temples reveals the quote “Don’t forget your roots.”

iwantproof.com

$114

Guess

There’s no guesswork needed when it comes to the metal GU7645, which makes itself known with a bold GUESS logo on both temples.

(800) 345-8482, marcolin.com

$88

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Betsey Johnson

Giving the temples a frame-front level of priority, polka dots rendezvous with flowers on the arms of the Soul Sister.

(800) 414-7656, imagewear.com

$170

Vera Wang

A full acetate cat eye, the Dasnee ups anyone’s bling factor with a delightful cluster of Swarovski crystals on each temple.

(800) 627-2898, kenmarkeyewear.com

$292

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Vision Expo Gets an Update and More of What You Need to Know for January

Including a resource for women patients with Traumatic Brain Injuries and a new license for luxury car lovers.

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BMW Comes Roaring Into Marcolin Portfolio

Marcolin Group and BMW Group have signed an exclusive worldwide licensing agreement for the design, production and distribution of sunglasses and eyeglasses for BMW, BMW M and BMW M Motorsport labels. Valid for five years, the agreement is effective from Jan. 1, 2020 to December 2024. The eyewear collections will be available worldwide through Marcolin Group’s distribution network and in the travel retail channel. marcolin.com

Vision Expo Reimagined

The Vision Council has reimagined Vision Expo for 2020. With the show’s co-owner, Reed Exhibitions, they will focus on discovery, connection and experience. Refreshed branding, including redesigned logos and tagline — “The Future, Clearly” — along with curated neighborhoods that “optimize the connection between sellers and buyers” will make their debut at the Javits Center in NYC from March 26–29. The first phase will debut three new neighborhoods: The River for design-driven artisanal products, The Union for boutique and premium independent brands, and The Springs, an incubator zone for emerging talent. east.visionexpo.com

Concussions and Women

Little is known about the effects of traumatic brain injuries, such as concussions, on women, because the majority of studies have focused on men. However, one study shows that women athletes are 50 percent more likely than male athletes to have a sports-related concussion. Unfortunately, regardless of gender, for most concussion patients, visual problems are often overlooked during the initial evaluation. To address this, the non-profit NORA and PINK Concussions has developed a new educational resource, “Women and Concussions,” that provides some helpful information on why concussions might affect women differently than men. noravisionrehab.org

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