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Transitions Optical Announces Dates for the 25th Transitions Academy in 2021

Industry professionals will experience networking, learning and more at milestone event.




(PRESS RELEASE) PINELLAS PARK, FL – Typically held in February, Transitions Academy will celebrate its 25th year as one of the industry’s most well-recognized educational events from June 13 – 16, 2021 at the JW Marriott Grande Lakes in Orlando, FL.

The submission dates for the Transitions Innovation Awards are also being extended. The awards are open to optical industry professionals, educators, retailers, optical laboratories and independent eyecare professionals and practices. The Transitions Innovation Awards categories include: 2020 Transitions Brand Ambassador (individual-only award), Retailer of the Year, Eyecare Practice of the Year, Best in Training and Best in Marketing.

Nominations for all Transitions Innovation Awards will be accepted online at in January 2021. To enter, candidates must complete a nomination form and detail their 2020 efforts in the following evaluation areas: commitment and inspiration, goals, plan and creativity, and impact and results. An Innovation Awards resource guide and past winner profiles are available to assist interested industry professionals with the nomination process, as well as provide a structured way to focus on and track their goals throughout the year.

Nominees are welcome to enter more than one category and can self-enter, or can be nominated by a lab, lens manufacturer, industry colleague or other industry organization representative.

Industry professionals interested in attending the milestone event can learn more at




Introducing CrizalⓇ Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit *Study conducted by ⒸIpsos – Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

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