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Transitions Optical Announces “The Studio,” An In-Person Exclusive Experience for Trainers and Educators

Unique train-the-trainer event gives attendees the opportunity to deep dive into new Transitions lens innovations and elevate their approach to training.




Transitions Optical Announces “The Studio,” An In-Person Exclusive Experience for Trainers and Educators

(PRESS RELEASE) PINELLAS PARK, FL — Transitions Optical is hosting a one-of-a-kind educational experience—Transitions The Studio—for industry trainers, sales reps and eyecare professionals from June 13 – 16, 2021 at the JW Marriott Grande Lakes in Orlando, Florida. The audience will interact with experts on effective storytelling and patient education strategies, and Transitions training professionals as they deep dive into the Transitions lens portfolio, including the new generation of Transitions XTRActive lenses and the new Transitions XTRActive Polarized lenses.

Eighty-four percent of eyecare professionals report that sales rep and brand consultant visits and training are an important source of information when deciding on what lens products to recommend to their patients. The migration to digital technologies has increased the adoption of virtual and digital training resources. This has put pressure on trainers and eyecare professionals to strengthen their best practices, both digitally and in real life. Through this unique event, attendees will learn and share best practices, develop storytelling skills, and sharpen their training strategies for 2021.

“We see Transitions The Studio event as the start of a unique community of trainers. We want to empower the many trainers, sales representatives and eyecare professionals that are advocating for and educating others on the vision, light protection and style benefits of Transitions lenses in any light,” said Patience Cook, director North America marketing, Transitions Optical. “This event is for you if you are a coach or trainer who loves the Transitions brand, and you want to have an enjoyable and immersive experience learning and contributing your point of view.”

Attendees will be able to increase their product knowledge on photochromics, grow as a professional, focus on educating patients or others, and build their sales, dispensing, or eyewear styling skills. The event will also allow attendees apply their new knowledge and share their voice in the Transitions Story Studio. Opticians attending the event can learn about, and gain an ABO/POF credit for, Transitions XTRActive Polarized lenses. Following the event, attendees will be the inaugural members of a new trainer community on

To provide a safe learning environment, COVID-19 safety protocols will be in place, including social distancing and mandatory wearing of face masks. This is an exclusive event with limited capacity. Trainers, sales reps and eyecare professionals interested in attending should request a spot at




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