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Transitions Optical Introduces Transitions XTRActive Polarized Lenses

The lenses start clear indoors, darken in the car, achieve extra darkness and polarize outdoors in the sun.




(PRESS RELEASE) Transitions Optical expanded the Transitions XTRActive product line with the introduction of the Transitions XTRActive Polarized lenses, bringing the additional benefit of polarization. The lenses start clear indoors, darken in the car, achieve extra darkness and polarize outdoors in the sun. Along with Transitions XTRActive lenses and Transitions XTRActive lenses style mirrors, Transitions XTRActive Polarized lenses together represent the widest and best portfolio of extra dark lenses in the photochromic category.

“This is a key milestone for the company. Building on our experience in polarization technology, we have now engineered the world’s only and best ever clear to extra dark photochromic polarized lens,” said Brian O’Neill, Ph.D, global vice president, Innovation, Technology & Operations, Transitions Optical. “Transitions XTRActive Polarized is designed for high-glare situations, and our unique polarization technology will reduce glare outdoors, providing sharper vision, a larger field of view and bright, vivid colors.”

For the up to 50 percent of people who say they are very light sensitive, Transitions XTRActive and Transitions XTRActive Polarized lenses are the ideal solutions because they help provide extra protection from light outdoors, indoors, and in the car.

Transitions XTRActive Polarized lenses use a breakthrough, exclusive, multi-layer matrix which hosts new Transitions XTRActive broad-spectrum dyes for more darkness with new ultra-fast dichroic dyes that selectively absorb light waves in one direction for polarization. Outside, Transitions XTRActive Polarized lenses achieve a polarization efficiency of over 90 percent, which is comparable to premium polarized sunglasses.

Transitions XTRActive Polarized lenses will be available in North America as a pre-launch in the third quarter and a launch in the fourth quarter of 2020. They will be available in iconic grey with additional details on the availability across materials and designs coming closer to launch. Availability in other markets outside of North America will be announced at a later date.



Sponsored by Shamir

Customer Focused, Service Oriented, Forward Thinking

for life improvement, fashion, performance sports, occupational single vision, and progressive lenses. Our values, the driving force behind our ideas and actions, keep the ECP in the center. Every Shamir representative is personally committed to our customers’ vision, and to providing the best service and support to meet and exceed their expectations, all with a personal touch.

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