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Transitions Optical Launches First-of-Its-Kind Virtual Try-On for Transitions Signature GEN 8 Lenses

Customizable digital experience allows patients to see themselves in Transitions Signature GEN 8 lenses before entering the practice.




(PRESS RELEASE) PINELLAS PARK, FL – Transitions Optical has introduced a new, immersive augmented reality experience where patients can see themselves in all seven Transitions Signature GEN 8 lens colors and choose from a selection of frame styles even before they enter the practice. Users can access the virtual try-on at on their own desktop, mobile or tablet devices—minimizing the need for patient contact in the practice.

The technology is designed to allow users to experiment and play with Transitions Signature GEN 8 lenses in different colors across the full range of activation tints. As users tap through different lens colors and frame options, they are also able to capture downloadable photos in all stages of tint.

The Transitions lens virtual try-on uses the best in class technology provided by FittingBox to give users a realistic, interactive experience wearing Transitions lenses in auto-sized frames in real time.

Transitions Optical is leading the digitalization of the lens category by launching the first virtual try-on that allows users to control photochromic activation, especially across a range of lens colors.

“It’s more important than ever to make patients’ digital journey customizable and convenient,” said Patience Cook, director North America marketing, Transitions Optical. “By sharing the virtual try-on, practices can pre-educate patients on Transitions Signature GEN 8 lenses before they visit their eyecare professional. This is particularly important as many practices are seeking to minimize contact due to the COVID-19 situation.”

While using the virtual try-on users can also search for an eyecare professional near them by clicking “Find Your Transitions.”


The Virtual Try-on is currently available in the U.S. and Canada on Eyecare professionals can direct their patients to to experience the tool.



Introducing CrizalⓇ Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit *Study conducted by ⒸIpsos – Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

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