(PRESS RELEASE) PINELLAS PARK, FL — Transitions Optical has launched an updated version of the Transitions Certification Program online training resource. The new program includes updated content and access to new offerings from Transitions, including a new course on Transitions GEN S lenses.
Eyecare professionals can become a Transitions Expert by completing the online training and assessment, recognizing that they are expertly versed in light management, talking to patients to identify their light management needs, and recommending smart light control options from the full Transitions lens portfolio – including the new product Transitions GEN S. Transitions Experts will be eligible to receive a Transitions GEN S eight-lens demo box and UV lamp* to better showcase Transitions lens technology and style, and a certificate recognizing their Transitions Expert status. Also, when one member of an independent eyecare practice becomes a Transitions Expert, they will also be recognized as a Transitions Certified Provider** with a special badge on the Transitions.com store locator.
“Every year, we make a large investment in advertising to support Transitions brand awareness and drive traffic to our eyecare professional locator,” said Rose Harris, senior director, North America Marketing, Transitions Optical. “Driving to certified providers ensures consumers will have the best experience with purchasing Transitions lenses.”
The online training series consists of five interactive training modules that participants can complete at their own pace, including Light & Vision: The Need for Visual Synergy, Transitions GEN S: The New Standard, Transitions XTRActive new generation, Transitions XTRActive Polarized and Specialists in Action.
Eyecare professionals and practices interested in the new Transitions Certification Program can earn their certification at TransitionsPRO.com/Education.
* Transitions GEN S 8-lens demo box and UV lamp will be shipped to U.S. participants when they become available. Limited to one demo box / UV lamp per practice. While supplies last.
** Independent eyecare practices only. Practices must carry all products and colors to be eligible.
Advertisement
