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Transitions Optical Rejuvenates Eyeglass Guide

Tool allows patients to create their own eyeglasses.




(PRESS RELEASE) PINELLAS PARK, FL — Transitions Optical debuted a revamped Eyeglass Guide with a customizable tool that allows patients to create their own pair of eyeglasses based on their vision needs, eyeglass style and lifestyle preferences.

Eyecare practices can sign up to personalize their own URL with their logo, practice name and contact information, as well as create links to automatically email results to the practice. Eyecare practices interested in their own personalized Eyeglass Builder URL can sign up at

“The new Eyeglass Builder helps patients assess their lifestyle, vision and style needs before entering the practice, so they are prepared to discuss them with their eyecare professional,” said Patience Cook, director, North America marketing, Transitions Optical.

“Eyecare professionals can leverage this tool to engage patients before their next visit.”

The many options available today can be overwhelming to patients. This guide will help them select frame styles and lenses that best fit their needs and preferences.


The Eyeglass Builder tool includes eight questions that determine how often they are bothered by light and glare, what activities they do indoors and out, and their eyeglass persona.

When the patient has finished, the builder provides an image of the eyeglasses the patient designed, as well as their personalized recommendation of lens options that they can print or email directly to the practice. Patients can also share the eyeglasses they designed on social media directly from the builder website.



The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

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