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Transitions Optical Rejuvenates Eyeglass Guide

Tool allows patients to create their own eyeglasses.




(PRESS RELEASE) PINELLAS PARK, FL — Transitions Optical debuted a revamped Eyeglass Guide with a customizable tool that allows patients to create their own pair of eyeglasses based on their vision needs, eyeglass style and lifestyle preferences.

Eyecare practices can sign up to personalize their own URL with their logo, practice name and contact information, as well as create links to automatically email results to the practice. Eyecare practices interested in their own personalized Eyeglass Builder URL can sign up at

“The new Eyeglass Builder helps patients assess their lifestyle, vision and style needs before entering the practice, so they are prepared to discuss them with their eyecare professional,” said Patience Cook, director, North America marketing, Transitions Optical.

“Eyecare professionals can leverage this tool to engage patients before their next visit.”

The many options available today can be overwhelming to patients. This guide will help them select frame styles and lenses that best fit their needs and preferences.


The Eyeglass Builder tool includes eight questions that determine how often they are bothered by light and glare, what activities they do indoors and out, and their eyeglass persona.

When the patient has finished, the builder provides an image of the eyeglasses the patient designed, as well as their personalized recommendation of lens options that they can print or email directly to the practice. Patients can also share the eyeglasses they designed on social media directly from the builder website.


Sponsored by Shamir

Customer Focused, Service Oriented, Forward Thinking

Shamir is the recognized world leader in custom-designed technology for life improvement, fashion, performance sports, occupational single vision, and progressive lenses. Our values, the driving force behind our ideas and actions, keep the ECP in the center. Every Shamir representative is personally committed to our customers’ vision, and to providing the best service and support to meet and exceed their expectations, all with a personal touch.

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