(PRESS RELEASE) PINELLAS PARK, FL – According to a newly released infographic “Observing Generations: A Look at the Optical Buying Habits of Different Generations” from Transitions Optical and the Center for Generation Kinetics (CGK), eye care professionals have a large influence on whether consumers will try or not try Transitions lenses. Fifty percent of consumers will absolutely try Transitions lenses if recommended by an eye care professional, while 54 will not try Transitions lenses if discouraged by an eye care professional. The survey results were originally released during a presentation from Jason Dorsey, millennial speaker and researcher, at the 2018 Transitions Academy.
The infographic also shows that eyecare professionals have the most influence on eyeglass selection decisions (61 percent), while a spouse or significant other has the second most influence (55 percent). Convenience and health came out as the top two reasons that consumers like Transitions lenses, with 58 percent surveyed citing the reduced hassle of changing from sunglasses to Rx glasses and 48 percent noting the eye health protection indoors and outdoors.
Millennials are Interested in Transitions Lenses and Value Influencer Support
Additionally, 56 percent of millennial eyeglass wearers are interested in trying Transitions lenses, and millennials are over four times more likely than other generations to have
their eyeglass decisions influenced by seeing a celebrity, athlete or online influencer. The infographic also reveals that 80 percent of millennial consumers would try Transitions lenses if they could try them for a week for free.
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Clear Costs and Good Frame Selection Make for an Enjoyable Experience
Other insights from the infographic indicate that millennials are significantly more likely to say that shopping for eyeglasses in an enjoyable or easy experience (59 percent) than Gen X (43 percent) and Boomers (42 percent). Across all generations, wearers received input on their eyeglass decisions most often in regard to style, followed by cost as the second-highest option. Half of eyeglass wearers say the eyeglass shopping experience would be improved by clear and upfront costs and good frame selection.
To download this infographic as well as the full white paper, “The Eyeglass Consumer: Generational Experiences, Brand Recognition, and Influences”, eyecare professionals can visit Facebook.com/transitionsoptical.
