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Transitions Optical Releases New Kids’ Resources for ECPs




They include educational and marketing tools.

(Press Release) PINELLAS PARK, FL – To help eyecare professionals better understand and treat young patients, Transitions Optical has released new kids’ resources featuring staff education and marketing materials.

Today’s kids, also known as Generation Z, make up more than a quarter of the U.S. population and have unique eyecare needs compared with adults and kids of previous generations. The kids’ resources from Transitions Optical include information on the importance of vision in childhood development, the necessity of regular eye exams and the need to protect kids’ eyes from damaging UV and harmful blue light.

The materials also contain information on prescribing and dispensing corrective eyecare to kids. Transitions lenses are an ideal choice for Gen Z because they seamlessly adapt to the perfect tint, in any light. Plus, they help protect from UV rays and harmful blue light from digital devices, and especially bright sun.

There is also a range of marketing materials from social media graphics to counter cards available to help eyecare professionals promote their practice and highlight the importance of vision care for kids.


The Transitions Optical kids’ resources can be viewed online and downloaded by visiting



Introducing CrizalⓇ Rock™

Did you know three out of four people wipe their lenses on their clothes?* Or that one out of three people accidentally drop their glasses at least once a week?* It's no surprise, then, that 93 percent of wearers consider scratch-resistance an important characteristic when choosing lenses.* To prove the durability of new Crizal Rock lenses, we ran tests inspired by real life situations. To learn more about new Crizal Rock, the most scratch-resistant Crizal No-Glare lenses ever made, visit *Study conducted by ⒸIpsos - Risky behaviors of eyeglass wearers - consumer quantitative research 2019 - declarative results - USA - n= 2345 eyeglass wearers

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