Connect with us

Press Releases

Transitions Optical Talks Style at Vision Expo West with Christian Siriano

mm

Published

on

(PRESS RELEASE) LAS VEGAS – CFDA designer and 2018 Transitions brand ambassador Christian Siriano is showcasing his collaboration with Transitions Light Intelligent Lenses at Vision Expo West on Friday. 

Siriano is challenging people to turn their everyday eyewear into a fashion statement with Transitions lenses. To showcase his collaboration with Transitions Optical, he will participate in three event activations:

  • iCoat Pop-Up Shop: Siriano will discuss the fashion and functionality of Transitions XTRActive style mirrors at the iCoat booth (20051) at 10:30 a.m.  The event will be broadcast live on the iCoat Facebook page.
  • Transitions Lenses Style Session: Transitions Change Agent Dr. Darryl Glover and Siriano will provide tips on how you can prescribe Transitions Signature lenses style colors and Transitions XTRActive style mirrors to fashion forward patients at the Essilor booth (LP11065) at 1 p.m. The Style Session will be broadcast live on the Essilor PRO Facebook page.
  • Transitions Lenses Fashion Panel: Siriano will be joined by eyewear and fashion experts Coco and Breezy, Dr. Arian Fartash and Dr. Jennifer Tsai to discuss the latest style trends at the Transitions Eyewear + Accessories Lounge (17107) at 3 p.m. Transitions Change Agent Dr. Jennifer Lyerly will moderate the panel—which will be broadcast live on the Eyecare Business Facebook page and the Transitions PRO Instagram page.

“We are excited to bring one of the biggest names in fashion to one of the optical industry’s most important eyewear events” said Patience Cook, director, North America marketing. “The activations with Christian Siriano will help tell the Transitions lenses style story by inspiring attendees to recommend Transitions lenses as an option for stylish patients, including young adults.”

To follow along with Siriano’s journey as brand ambassador, visit Transitions.com/style or follow Transitions Optical social channels for more information. 

Advertisement

SPONSORED VIDEO

SPONSORED BY VARILUX

The Best Overall Progressive Lens, Now Powered by AI

Engineered with Behavioral Artificial Intelligence and utilizing new XR-motion™ technology, Varilux XR series goes beyond prescription and eye physiology to consider the patient’s visual behavior and design a progressive lens that respects how
their eyes naturally move.

Varilux XR series comes in two versions, Varilux® XR design and Varilux® XR track. The Varilux XR track lens provides an additional level of personalization by incorporating the exclusive Near Vision Behavior Measurement, providing up to 25% more near vision width3 according to the patient’s need, so patients get the highest level of customization.

Discover Varilux XR series and enjoy instantly sharp vision in motion4 and seamless transitions from near to far.

For more information, visit here.

Promoted Headlines

Most Popular