(PRESS RELEASE) PINELLAS PARK, FL – CFDA designer Christian Siriano is partnering with Transitions Optical as ambassador for the new brand campaign Light Under Control. The partnership comes as the brand aims to modernize itself, focusing more on style and fashion, and addressing consumers’ desires to personalize their eyewear. Announced earlier this year, Light Under Control was launched to attract new, young single-vision wearers to the photochromic lens category by showcasing the benefits of Transitions lenses. Transitions Light Intelligent Lenses are clear indoors and adjust to the perfect tint outdoors. They also help protect from UV rays and harmful blue light indoors and out.
“The bold, new look we’ve established through our Light Under Control campaign is perfectly complemented by our partnership with Christian Siriano,” said Patience Cook, director, North America marketing, Transitions Optical. “As a fashion designer, Siriano is known for his show-stopping designs that not only allow people to feel stylish, but also help them feel comfortable wearing them. The Transitions brand benefits echo Siriano’s desires, making him the ideal spokesperson as we reposition our products.”
To make the brand more relatable to style-savvy consumers, Siriano will challenge people to use Transitions lenses to style their everyday eyewear in a manner that reflects their personal look. With a collection of colorful, smart lenses that automatically adapt in the sun, Transitions lenses offer one more customizable accessory for consumers looking to flaunt their personal flair.
“I’m excited to partner with Transitions to help inspire fashion-forward eyeglass wearers to further customize their look with lens color,” said Christian Siriano. “I believe getting dressed everyday should be a fun experience so why should your eyewear be any different? I love that Transitions lenses give wearers an opportunity to have it all – you get freedom of expression and comfortable vision day and night in a single, stylish lens.”
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As part of the campaign, Siriano will host an exclusive launch event in New York City at his store’s rooftop, “The Curated NYC,” to bring the new Transitions Signature lens style colors and new Transitions XTRActive style mirrors to life. The Transitions Signature lenses in four new style colors, and new Transitions XTRActive style mirrors in six colors, offer patients more opportunities to express their personal style while enjoying the benefits of the flagship photochromic brand. Attendees will see and experience the new lens colors and the debut of Siriano’s and Transitions Optical’s 2018 collection at this buzz-worthy event filled with glamor, glitz and style emphasizing the fact that Transitions lenses provide smart technology and smart style.
To follow along with Siriano’s journey as brand ambassador, visit Transitions.com/style or follow Transitions Optical social channels for more information.
