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Transitions Partners with Darius Rucker at CMA Festival




In an effort to educate consumers about the importance of healthy, enhanced vision and its connection to enjoying the sights in everyday life, Transitionsadaptive lenses and industry partner Visionworks engaged consumers during the CMA Music Festival, June 5-8 in Nashville.

Grammyand CMA Award winning music artist and Transitions lenses wearer Darius Rucker took the stage at LP Field on Saturday night.

The CMA Music Festival is one of several community events this year in which Transitions lenses and Visionworks are partnering with Rucker to raise awareness about proper eyecare and eyewear. 

“The ability to see clearly and comfortably is such a huge part of all aspects of my life, professionally and personally,” said Darius Rucker.

“Having worn Transitions lenses for years, I know how important enhanced vision really is, and I can’t wait to play at CMA Music Festival’s LP Field this year and continue to support Transitions Optical and Visionworks in spreading the word about not taking your vision for granted and having the right eyewear to fit your lifestyle.”

During CMA Music Festival, Transitions adaptive lenses and Visionworks were located together in The Buckle along Broadway in downtown Nashville, and invited the Festival’s more than 80,000 attendees to receive free vision screenings, sign up for the chance to win a Darius Rucker signed guitar and experience enhanced vision by trying Transitions Trial Decals, which demonstrate the technology recently introduced in Transitions Signature lenses.


The most responsive everyday adaptive eyeglass lenses to date, Transitions Signature lenses remain completely clear indoors but automatically get darker in even more conditions outdoors to give prescription lens wearers a superior and enhanced way to see the world.

“We’re thrilled that Visionworks is joining us again at the CMA Music Festival this year, and that our brand ambassador Darius Rucker will be performing, as it provides such a relevant opportunity for us to educate people about how important it is to take care of their eyes and see their best,” said Patience Cook, associate director, North America marketing, Transitions Optical. “By engaging consumers with the chance to experience enhanced vision and our latest technology by trying Transitions Trial Decals, we hope to underscore the connection between the ability to see clearly and comfortably and enjoying life’s everyday moments.”


Transitions Optical and Visionworks will also join Darius Rucker in select markets during his True Believers Tour later this year to provide free eyecare services to children and families in-need.


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