(PRESS RELEASE) PINELLAS PARK, FL — Transitions Optical has launched a new consumer media campaign to promote Transitions GEN S lenses directly to prescription eyeglass wearers to boost awareness and connect them with Transitions qualified eyecare locations. The campaign will drive potential buyers to the “Where to Buy Transitions” online locator on Transitions.com.
Eyecare professionals and practices interested in benefiting from the campaign can learn more here.
The campaign will reach 30 million potential customers through a mix of TV and digital advertisements, including during the NFL opening game with the defending champion Kansas City Chiefs against the Baltimore Ravens. The campaign will be seen on the most popular streaming networks—Amazon, Hulu, Spotify and YouTube—and on electronic billboards and screens in bus shelters, subway stations and ride shares. Premium online partnerships with high profile magazines such as ELLE, Cosmopolitan, Harper’s Bazaar, Town & Country, Esquire, Women’s Health, Men’s Health, Runner’s World, and Car and Driver, will connect the brand with consumers who have a passion for style and outdoor adventures. Appearing on TVs in over 70 major airports and in hotels across the country, the campaign will reach on the go consumers.
“The targeted consumer media campaign will reach eyeglass customers wherever they are, so they know about, and ask about Transitions GEN S lenses,” said Rose Harris, senior director, North America Marketing, Transitions Optical. “Driving consumers to our online locator of certified providers will help potential buyers connect with eyecare professionals who have the most knowledge about our new Transitions GEN S lenses.”
