Connect with us

Brainstorms

Try Bright Shoes for Your Crew

These shoes were made for talking.

mm

Published

on

A lot of people don’t like the thought of wearing a uniform, even if it’s just a polo shirt. But how else to send a “team” message? A colleague who attended Superzoo (VEW for the pet industry basically) believes he came across the answer: bright orange Nikes, as worn by the crew at Instinct Pet Food. “You’d see the first pair and think ‘Hmm. Bright shoes! Someone’s luggage was lost,’” he said. “See a second pair and you think, ‘Wait … what’s up with that?’ See the third pair and you want to know the story.” So, become the practice whose staff wears orange, or purple, or pink shoes. People will remember you for it.

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

Advertisement

SPONSORED VIDEO

SPONSORED BY WALMAN OPTICAL

Don’t Lose Patients to Online

In this compelling video, Dr. Mile Brujic of Premier Vision Group discusses all the ways that your practice beats the online competition—hands down! The formula for success? Don’t sell yourself short and acknowledge all the benefits that you, as a provider, give to your patients.

Promoted Headlines

Want more INVISION? Subscribe to our newsletter.

Comment

Brainstorms

A Proven Strategy to Combat Those People Who Always Insist on Last Minute Changes

Get rid of that hairy arm!

mm

Published

on

EVER HAD A CLIENT or even a manager repeatedly delaying jobs by insisting on last-minute changes? Then you may want to consider this strategy employed by advertising artists known as The Hairy Arm Tactic. According to the origin myth, graphic artist Joe had a client who was forever insisting on “stupid changes.” Then something odd started happening: each time the client was presented with a newly photographed layout, he’d encounter the image of Joe’s arm at one edge, partly obscuring the ad. The client would yell: ‘What the hell is that hairy arm doing in there?’” Joe would apologize for the slip-up. And then, as the client was stalking away, muttering, “You gotta watch these guys like a hawk,” Joe would call out: ‘When I remove the arm, can we go into production?’ And the client, content to have made his mark, would agree. Picky repair customer? Custom frame design? We see great potential for this in an optical.

Continue Reading

Brainstorms

How an Old Beer Mug and a Pair of Readers Can Create Marketing Magic

But make it fashion … and marketing!

mm

Published

on

Writing on the Daily Optician blog, Lori Fender suggests a neat low-cost marketing idea: placing readers in artfully branded beer mugs sourced from thrift shops at your local tavern with a business card attached. “It was an instant success,” she says of the idea, which was inspired when she noticed customers struggling to read the menu. “People were not only borrowing the readers, they were putting them on and taking pictures of themselves to post on Instagram, Facebook and Twitter. I’ve even had people leave their old readers and trade for stronger or more fashionable ones,” she writes.

Continue Reading

Brainstorms

Limit Supply to Increase Demand

Try creating a “limited edition” tied to a local event.

mm

Published

on

Do you offer your own private label designs? If so, go ahead and create a “Limited Edition” collection. This will work especially well if tied to a local event, like your town’s centennial or bicentennial celebration. Offer just 10 or 50 or 100 frames, and see how the orders roll in!

Continue Reading

Advertisement

Advertisement

Advertisement

Most Popular