A lot of people don’t like the thought of wearing a uniform, even if it’s just a polo shirt. But how else to send a “team” message? A colleague who attended Superzoo (VEW for the pet industry basically) believes he came across the answer: bright orange Nikes, as worn by the crew at Instinct Pet Food. “You’d see the first pair and think ‘Hmm. Bright shoes! Someone’s luggage was lost,’” he said. “See a second pair and you think, ‘Wait … what’s up with that?’ See the third pair and you want to know the story.” So, become the practice whose staff wears orange, or purple, or pink shoes. People will remember you for it.
