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Uncertainties, Retail Shopping and More of Your Letter to the Editor for July-August

“I loved the mix of people that shared their vision”, one said.

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  • There’s something energizing about the Forward Momentum article — it mirrors what so many of us feel right now: that urgency to evolve and define what’s next. I especially appreciated the spotlight on incredible people rethinking care through innovation and inclusivity. These aren’t just future concepts — they’re things we can act on now. The integration of wellness, tech, and design is where I believe we’re headed — and it’s exciting to watch that unfold in real time. What resonated most is the reminder that we’re not here to copy or compete — we’re here to create. This feature really highlights how important it is to brand yourself, brand your optical, and be intentional. — Heather H., Denver, CO
  • I loved the mix of people that shared their vision. Forward thinking and planning with creativity and uniqueness is what will fuel our future interests. — Karen M., Wyoming, MN
  • Was really inspired by Timeless Identity [L.C. Atkins]! — Susan E., Austin, TX
  • Large eyewear groups/brands collaborations with big tech … What is independent optical doing to keep up? Do we care? Will wearables ever infiltrate optical on a large scale? — Chris W., Portland, ME
  • It’s hard to plan for the future with all the uncertainty surrounding this administration. — Shannon C., Fort Dodge, IA
  • I think we are at the place where rubber meets the road of this business. I think with more people online, we need to be comparing ourselves to shoes and bags … no one bats an eye at $1,000 Weitzmans … and they are on your feet getting dirty … Let’s talk a glasses wardrobe. — K Elizabeth B., Springfield, IL
  • I believe retail shopping is still a frontline, one-on-one customer service sort of business for our staff and won’t be replaced with AI or self-service. — Bob H., New York City and Burlington, MA

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