Inbox Uncertainties, Retail Shopping and More of Your Letter to the Editor for July-August “I loved the mix of people that shared their vision”, one said. Published 7 months ago on August 31, 2025 By INVISION Staff INVISION July-August 2025 Share Tweet There’s something energizing about the Forward Momentum article — it mirrors what so many of us feel right now: that urgency to evolve and define what’s next. I especially appreciated the spotlight on incredible people rethinking care through innovation and inclusivity. These aren’t just future concepts — they’re things we can act on now. The integration of wellness, tech, and design is where I believe we’re headed — and it’s exciting to watch that unfold in real time. What resonated most is the reminder that we’re not here to copy or compete — we’re here to create. This feature really highlights how important it is to brand yourself, brand your optical, and be intentional. — Heather H., Denver, CO I loved the mix of people that shared their vision. Forward thinking and planning with creativity and uniqueness is what will fuel our future interests. — Karen M., Wyoming, MN Was really inspired by Timeless Identity [L.C. Atkins]! — Susan E., Austin, TX Large eyewear groups/brands collaborations with big tech … What is independent optical doing to keep up? Do we care? Will wearables ever infiltrate optical on a large scale? — Chris W., Portland, ME It’s hard to plan for the future with all the uncertainty surrounding this administration. — Shannon C., Fort Dodge, IA I think we are at the place where rubber meets the road of this business. I think with more people online, we need to be comparing ourselves to shoes and bags … no one bats an eye at $1,000 Weitzmans … and they are on your feet getting dirty … Let’s talk a glasses wardrobe. — K Elizabeth B., Springfield, IL I believe retail shopping is still a frontline, one-on-one customer service sort of business for our staff and won’t be replaced with AI or self-service. — Bob H., New York City and Burlington, MA Related Topics:Featured INVISION Staff Since launching in 2014, INVISION has won 35 international journalism awards for its publication and website, including the prestigious Neal Award for Best Single Issue in 2019. Contact INVISION's editors at [email protected]. click to Comment(Comment) Up Next Life Outside Optometry and More Letters to the Editor for September Don't Miss Your Letters to the Editor For June SPONSORED VIDEO Essilor® Stellest® Lenses You may like Winter Sales, Short Staffing and More of Your Letters to the Editor For March Don’t Save Money and More of Your Letters to the Editor For February Your Thoughts on The Big Survey and More of Your Letters to the Editor Promoted Headlines Spring Buying Spotlight Iconic Style, Reimagined: Palm Optical’s Newest Eyewear Collections The Suite Life Visionix Advertisement Latest Trending Videos Photo Gallery8 hours ago 9 Sunglasses That Bring Glamour Back With Bold Scale and Ornament Columns10 hours ago Create a Personalized Patient Journey Photo Gallery10 hours ago Spring Buying Spotlight Press Releases1 day ago California Optometrists Back Legislation Targeting Eye Care Gap for Medi-Cal Children Columns1 day ago Why Consistency, Not Innovation, Is the Real Opportunity in Optometry Best Practices3 weeks ago Best Practices: Matt Rosner on Building a Specialty Practice Photo Gallery3 weeks ago These 9 Frames Show Why Fit Is the Real Statement Photo Gallery4 weeks ago 8 New Releases Bringing Edge, Energy and Innovation Photo Gallery10 hours ago Spring Buying Spotlight Photo Gallery1 day ago Iconic Style, Reimagined: Palm Optical’s Newest Eyewear Collections Sponsored Content2 weeks ago Essilor® Stellest® Lenses Best Practices3 weeks ago Best Practices: Matt Rosner on Building a Specialty Practice Best Practices2 months ago Best Practices: Storytelling in Eye Care Practices Best Practices2 months ago Best Practices: Building a Better Practice Through Continuous Training Best Practices3 months ago Best Practices: Adam Cherry on Lens Selection Advertisement SubscribeBULLETINS Get the most important news and business ideas for eyecare professionals every weekday from INVISION. Advertisement Advertisement Most Popular Photo Gallery10 hours ago Spring Buying Spotlight Photo Gallery1 day ago Iconic Style, Reimagined: Palm Optical’s Newest Eyewear Collections Sponsored Content5 days ago The Suite Life Business & Practice Management1 day ago When Social Media Success Starts Disrupting the Practice… Cover Stories6 days ago 32 Small, Smart Changes That Can Have a Big Impact on Your Business Photo Gallery1 week ago 16 Images That Show Why McCulley Optix Gallery in Fargo, ND Was Named One of America’s Finest Optical Retailers Columns4 days ago Is It Really a ‘No,’ or an ‘I Don’t Know?’ Business & Practice Management4 days ago Brainstorm Smarter and Other Tips for March