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Use Yourself as an Example to Relate

Here’s how to explain the “intermediate area”.

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The intermediate area is the most important area that we use all day! I use it for cooking (which I love); driving (the dashboard and navigation which is important to me in getting around Houston) and looking at computer screens.

Why say it? To explain why it’s crucial to have the widest intermediate area when dispensing a progressive; using yourself as an example always helps. — Deanna Dibianca, Vericare Vision, Katy, TX

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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When You’re Passionate About Eye Care, the Right Technology Matters

Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

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The Easy Question to Ask a Customer When You Feel They May Be Overwhelmed with Choices

It prompts them to make an emotional selection.

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WHAT TO SAY: “So, tell me, are any of these frames speaking to you?”

WHY ASK IT? Useful when you’ve presented a lot of items, such as a large selection of branded sunwear, to a customer. The line prompts the client to make an emotional selection.

Source: INVISION

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Grab that Cold Call Listener in 30 Seconds

We’ve got the perfect humorous opener to take the annoyance out of your telemarketing calls.

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WHAT TO SAY? “Hi, this is Julie Jensen from the Jensen Opticals, and this is a cold call. I bet you get millions of these. Bite your tongue — here’s another one. I wanted to follow up on that cute little card we sent you inviting you to our store event.”

WHY SAY IT? When you telemarket, as you sometimes have to do, you’ve got 30 seconds to establish rapport. Humor is the fastest way to do that.

Source: INVISION

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The 4 Simple Words to Say to Help Out a Floundering Sales Associate

They just might hep you save the sale.

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‘Can I see that?’

WHEN TO USE IT? To help out a floundering sales associate.

WHY USE IT? It shows the customer that the store owner is interested in them, and your experience may be able to save the sale. Source: Invision

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