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Use Yourself as an Example to Relate

Here’s how to explain the “intermediate area”.

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The intermediate area is the most important area that we use all day! I use it for cooking (which I love); driving (the dashboard and navigation which is important to me in getting around Houston) and looking at computer screens.

Why say it? To explain why it’s crucial to have the widest intermediate area when dispensing a progressive; using yourself as an example always helps. — Deanna Dibianca, Vericare Vision, Katy, TX

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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What to Say to That Crooked-Browed Customer

Especially when they insist on having their frames adjusted to line up with their eyebrows.

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what to say? “Our eyebrows are sisters, not twins!”

when to use it? When dealing with those patients who want their glasses adjusted to line up with their crooked eyebrows and aren’t taking on board the fact that glasses work best when you look through the optical centers. It adds a little humor and helps open up the conversation about how the glasses need to be adjusted. — Alison Rolli, Daily Optician

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Hit Pause — This Line Works Best When Patients Need to Process A Lot of Information

It gives you both a break.

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What to say? “Look, I’ve given you a lot of information here and there is no need to rush, so why don’t you take a few days to consider everything I’ve told you and then we’ll take it from there.”

When to use it? When you’re dealing with a patient who has been given serious information to digest or a customer who is simply being difficult for whatever reason. Such a break gives you and the customer a chance to move beyond an emotionally charged conversation.

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Vision Is Like … High Definition TV

Several ways to explain HD lenses to clients.

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“The difference in vision is like …”

“… disposable cameras as opposed to a high-quality lens.” — Maxine Kobley, Metrovision, Carle Place, NY

“… color TV, high-definition TV or Blu-ray high def.” — Texas L. Smith, OD, Dr. Texas L. Smith & Assoc., Citrus Heights, CA

“High definition TV. Or would you prefer the old ‘rabbit-ear,’ black-and-white version?” — Scott Keating, OD, Vision Trends, Dover, OH

Why use them? To help explain the differences in clarity and sharpness between different types of lenses.

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