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Use Yourself as an Example to Relate

Here’s how to explain the “intermediate area”.

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The intermediate area is the most important area that we use all day! I use it for cooking (which I love); driving (the dashboard and navigation which is important to me in getting around Houston) and looking at computer screens.

Why say it? To explain why it’s crucial to have the widest intermediate area when dispensing a progressive; using yourself as an example always helps. — Deanna Dibianca, Vericare Vision, Katy, TX

Since launching in 2014, INVISION has won 21 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Here’s a Convincing Metaphor for Parents Who Won’t Update Their Child’s Prescription

A child’s feet change over time; why wouldn’t their eyes?

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If his foot grows do you keep him in the same size shoe?

Why say it? With parents who feel changing a child’s prescription is what makes their vision worse. — Cynthia Sayers, OD, Eyeshop Optical Center, Lewis Center, OH

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Invoke the Power of the Parent

Everybody loves mom and dad, don’t they?

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If you were my mother/father, I would…

Why say it?  To reassure patients that their visual health is your top priority and that this is what you’d recommend.— Blake Hutto, OD, Family Vision Care, Alma, GA

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Polarization and Sharks? An Easy Visualization

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“A regular tint can be compared to dying an Easter egg; polarization is more like laminating a window!” — Rexanne Collier, Texan Eye Optical, Austin, TX

“Polarized lenses act like venetian blinds. Or, if you like, shark nets in the ocean…” — Angel Miller, Cynthiana Vision Center, Cynthiana, KY

WHY SAY IT? These are simple explanations that are easy for patients to visualize and grasp.

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