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Veteran Eye Care Sales Leader Joins Hilco Vision Care Solutions, Bruder, M&S Technologies

In his new role, Brian will develop initiatives, foster partnerships, and accelerate growth opportunities to expand the company’s reach and impact within the eye care sector.

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(PRESS RELEASE) MANSFIELD, MA — Hilco Vision Care Solutions (HVCS) division, comprising Bruder Healthcare, M&S Technologies, and Hilco Vision Ophthalmic brands, announced Brian Stafford as national account director. In his new role, Brian will develop initiatives, foster partnerships, and accelerate growth opportunities to expand the company’s reach and impact within the eye care sector.

Veteran Eye Care Sales Leader Joins Hilco Vision Care Solutions, Bruder, M&S Technologies

Brian Stafford

Mr. Stafford has a demonstrated history of fostering growth and achieving commercial success with companies that feature some of the most reputable brands in the eyecare industry. His extensive experience in eyecare encompasses a range of categories, such as prescription and over the counter eyedrops, contact lenses, intraocular lenses, eyecare pharmaceuticals, and dry eye testing.

“Brian’s dedication to the eyecare industry is remarkable. His sales leadership at growth companies has paved the way for successful trajectories, leading to acquisitions by some of the most prominent and well-known organizations in the sector. With his proven track record, he will expand the HVCS customer base,” said Brent Jones, global head of Vision Care Solutions at Hilco Vision.

Mr. Stafford will focus on the complete HCVS portfolio.

  • The Bruder line of products for dry eye includes the #1 doctor-recommended Bruder microwave-activated moist heat eye compress, Bruder eyelid hygiene products, Eyedration air-activated moist heat eye masks, The Dry Eye Drink hyper-hydration drink mix, AllerFocus in-office allergy testing and Bruder specialty instruments.
  • M&S Technologies product portfolio includes the new M&S Bruder Ocular Surface Analyzer (BOSA) for dry eye assessment, M&S Visual Acuity Smart System and CTS Clinical Trial Suite.
  • The Hilco Vision portfolio includes exam and surgical products, ophthalmic pharmaceuticals, and more.

With his breadth of brand experience, Brian also values the depth of client experience and is passionate about the eye care space, from the technician to the administrator to the doctor. “The game plan works best when all players are educated and in sync,” said Stafford. “My goal ultimately is to help eyecare practices become eye centers of excellence through incorporating the industry’s best from Bruder, M&S, and Hilco Vision.

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Stafford’s Prior Ophthalmology Sales Leadership Roles

  • Harrow Health: Vevye (dry eye), IHEEZO (anesthetic)
  • RVL Pharma: Upneeq (acquired blepharoptosis)
  • Sun Ophthalmics (Sun Pharma): Cequa (dry eye)
  • TearLab (Trukera Medical): Osmolarity System
  • ISTA Pharma (Bausch + Lomb): Bromday (nonsteroidal post-op), Bepreve (allergic conjunctivitis), Istalol (ocular hypertension/glaucoma)
  • Allergan (Abbvie): Optive, Refresh (dry eye), Alphagan (eye pressure and glaucoma), Restasis (dry eye)
  • Eyeonics (Bausch + Lomb): Crystalens (IOL)
  • Vistakon (Johnson & Johnson): Quixin (antibiotic), Alamast (allergic conjunctivitis), Betimol (glaucoma)

For more information, visit HilcoVision.com, BruderPro.com, and MSTech-Eyes.com.

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