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Video: How to Give Eyewear Customers ‘Permission to Buy’

Mark Clark explains the importance of price variation.

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LOTS OF FACTORS come together to give a customer “permission to buy.”

One of the important ones is price variation. Having prices all along the spectrum can help buyers feel more comfortable making a decision, says Mark Clark, a former optical practice owner and current territory sales manager and consultant.

Watch the video:

Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at [email protected].

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