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The coolest stuff comes to light on the popular Opticians on Facebook group.

The other day, someone shared a video clip about eyeglass fashions of the 1950s — and if you like vintage looks, you’ll find it fascinating.

The short video shows an optician matching frames to women based on their face shapes, coloring and accessories.

“Apart from protecting and assisting eyesight, opticians are not content to make frames that blend,” the narrator explains in the 1955 video from British Pathé. “Their aim is to beautify some of the 11 million women who wear glasses.”

Sound familiar? It seems that the optician of decades ago were pretty similar to the professionals of today.

It sure would be fun to work with some of the frames they had back then, though.

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Since launching in 2014, INVISION has won 23 international journalism awards for its publication and website. Contact INVISION's editors at editor@invisionmag.com.

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Video: Your Eyecare Business Should Be Getting Way More 5-Star Online Reviews Than It Is

Are you being proactive about getting them?

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POSITIVE ONLINE REVIEWS can yield huge benefits for an eyecare business.

But are you being proactive about getting them?

There’s nothing wrong with asking for good reviews directly, says Mark Clark, a former optical practice owner and current territory sales manager and consultant.

In this video, he talks about how one company in another industry boosted its online reviews, and how you might apply the same concept in your business.

Take a look:

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Video: What Eyecare Patients Really Mean When They ‘Want a Name Brand’

Don’t take the statement literally.

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HOW MANY TIMES have you heard patients say they want sunglasses of a certain “name brand”?

Of course, it’s possible you won’t have the brand they’re looking for. But that doesn’t mean you can’t still make a salle, says Mark Clark, a former optical practice owner and current territory sales manager and consultant.

In this video, he explains what the patient is really looking for and how you should guide the conversation.

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You’ll find something for every youngster.

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With 350 SKUs, the Nano Vista line from Alternative and Plan B Eyewear has something for every youngster. Check it out (including a neat, new line extension with GPS tracking)!

For more information, contact the company directly:

• Email: customerservice@alternativeeyes.com
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• Website: alternativeeyes.com



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