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HOW MANY TIMES have you heard patients say they want sunglasses of a certain “name brand”?

Of course, it’s possible you won’t have the brand they’re looking for. But that doesn’t mean you can’t still make a salle, says Mark Clark, a former optical practice owner and current territory sales manager and consultant.

In this video, he explains what the patient is really looking for and how you should guide the conversation.

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When You’re Passionate About Eye Care, the Right Technology Matters

Lisa Genovese, O.D., strives to give her patients the very best. At Insight Eye Care’s multiple locations, Dr. Genovese provides optimal care for her patients using the Reichert® Phoroptor® VRx Digital Refraction System. In this second Practice Profile Video from Reichert’s “Passionate About Eye Care” series, take a closer look and see how this eye care professional achieved a better work-life balance with equipment that’s designed and engineered in the U.S.A.

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Video: Your Eyecare Business Should Be Getting Way More 5-Star Online Reviews Than It Is

Are you being proactive about getting them?

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POSITIVE ONLINE REVIEWS can yield huge benefits for an eyecare business.

But are you being proactive about getting them?

There’s nothing wrong with asking for good reviews directly, says Mark Clark, a former optical practice owner and current territory sales manager and consultant.

In this video, he talks about how one company in another industry boosted its online reviews, and how you might apply the same concept in your business.

Take a look:

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Nano Vista—The Quintessential Line for Kids

You’ll find something for every youngster.

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With 350 SKUs, the Nano Vista line from Alternative and Plan B Eyewear has something for every youngster. Check it out (including a neat, new line extension with GPS tracking)!

For more information, contact the company directly:

• Email: customerservice@alternativeeyes.com
• Telephone: (888) 399-7742
• Website: alternativeeyes.com



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New ‘Auxiliary Skin’ Transforms Eyewear into Seamless Sunglasses

It’s time to slay the “frame and clip” dilemma.

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Watch this video to see just how easy it is to slay the “frame and clip” dilemma with Alternative and Plan B Eyewear’s new Interface Collection.

For more information, contact the company directly:

• Email: customerservice@alternativeeyes.com
• Telephone: (888) 399-7742
• Website: alternativeeyes.com



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